China goes the Bol­ly­wood way, queues up to watch Hindi films

Hindustan Times (Patna) - Live - - Front Page - Shreya Mukher­jee

The big­gest Bol­ly­wood re­lease of the week­end that’s just be­hind us wasn’t in In­dia, but in China. As Aamir Khan’s Dan­gal opened on 10,000+ screens (tak­ing around 40 per cent of China’s 25,000 screens ), it showed how im­por­tant this mar­ket is be­com­ing for Hindi cin­ema. Sal­man Khan’s Eid re­lease Tube­light, di­rected by Kabir Khan, may get a China re­lease as well. The film’s fe­male lead is Chi­nese ac­tor Zhu Zhu. Khan says that the film’s team is look­ing at ev­ery pos­si­bil­ity of strik­ing it big in China. “Yes, China has a great mar­ket,” Khan adds, “and I’d love to re­lease my films there. Why just me? I’m sure more and more In­dian film­mak­ers would love to re­lease their films in China.” In­ter­est­ingly, Sal­man Khan, who doesn’t do city tours in In­dia to pro­mote his films, may pro­mote this film in key Chi­nese cities.

Among other ma­jor In­dian films that did rather well in China are Aamir Khan’s PK and Bahubali: The Be­gin­ning. For Dan­gal, the open­ing day col­lec­tion was `15 core . It was also an Aamir Khan film, 3 Id­iots, which ended a four­decade drought of In­dian cin­ema in China when it re­leased in 2011.

The Indo-China busi­ness chan­nel, at least for com­mer­cial cin­ema, seems to be get­ting wider. Kung Fu Yoga, star­ring Jackie Chan, the Chi­nese ac­tor who con­quered Hol­ly­wood, had cross-bor­der col­lab­o­ra­tion. The film co-starred Bol­ly­wood’s Sonu Sood and Disha Patani.

Trade an­a­lyst Ko­mal Na­hata says, “Films that have done well in In­dia would do well in China. Their sen­si­bil­i­ties and tastes are pretty sim­i­lar to In­di­ans.”

A still from Dan­gal

Stills from Tube­light (above); Kung Fu Yoga

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