WHAT IS GAU­TAM GAMB­HIR UP TO?

Trend of silent camapign­ing us­ing plac­ards is gain­ing steam among celebs, and, Gauti is the new­est on the block

Hindustan Times (Patna) - Live - - Front Page - Etti Bali

Never be­fore was the pen might­ier than the sword. Seems like si­lence is the best way to im­part a mes­sage, with many celebrities tak­ing to the plac­ard for­mat of videos and im­ages.

This for­mat re­lies on strongly-worded plac­ards that aim to take the viewer through a story, with a mes­sage, cause or a call to ac­tion at the end.

Crick­eter Gau­tam Gamb­hir on Twit­ter, pos­ing with his mouth tied-shut and a plac­ard in his hands that reads Jhi­jhak, is the lat­est ex­am­ple.

Now, jhi­jhak means hes­i­ta­tion, and we are won­der­ing what he is upto. And, it seems like we will have to wait to find out.

Other celebs too have taken this route. Re­mem­ber, ac­tor Nawazud­din Sid­diqui’s video that pro­moted sec­u­lar­ism? Ac­tor Amitabh Bachchan also cre­ated a video with plac­ards, aim­ing to pro­mote equal­ity be­tween the gen­ders. On Women’s Day, this year, ac­tor Kriti Sanon also made a hard-hit­ting video, us­ing plac­ards to send out the mes­sage of women safety. An­other ex­am­ple is that of ac­tor Dia Mirza, who also made a sim­i­lar video, where she talked about equal­ity — of gen­der, of ed­u­ca­tion and of op­por­tu­nity at love, among oth­ers.

THIS FOR­MAT RE­LIES ON STRONG­LY­WORDED PLAC­ARDS THAT AIM TO TAKE THE VIEWER THROUGH A STORY, WITH A MES­SAGE, CAUSE OR A CALL TO AC­TION AT THE END

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