WHAT IS GAUTAM GAMBHIR UP TO?
Trend of silent camapigning using placards is gaining steam among celebs, and, Gauti is the newest on the block
Never before was the pen mightier than the sword. Seems like silence is the best way to impart a message, with many celebrities taking to the placard format of videos and images.
This format relies on strongly-worded placards that aim to take the viewer through a story, with a message, cause or a call to action at the end.
Cricketer Gautam Gambhir on Twitter, posing with his mouth tied-shut and a placard in his hands that reads Jhijhak, is the latest example.
Now, jhijhak means hesitation, and we are wondering what he is upto. And, it seems like we will have to wait to find out.
Other celebs too have taken this route. Remember, actor Nawazuddin Siddiqui’s video that promoted secularism? Actor Amitabh Bachchan also created a video with placards, aiming to promote equality between the genders. On Women’s Day, this year, actor Kriti Sanon also made a hard-hitting video, using placards to send out the message of women safety. Another example is that of actor Dia Mirza, who also made a similar video, where she talked about equality — of gender, of education and of opportunity at love, among others.
THIS FORMAT RELIES ON STRONGLYWORDED PLACARDS THAT AIM TO TAKE THE VIEWER THROUGH A STORY, WITH A MESSAGE, CAUSE OR A CALL TO ACTION AT THE END