‘I don’t like film pro­mo­tions’

Sushant says that trail­ers con­vince peo­ple to watch films

Hindustan Times (Patna) - Live - - Front Page - Sa­marth Goyal

Ac­tor Sushant Singh Ra­jput (right) feels that sev­eral gim­micks such as go­ing shirt­less, or danc­ing at an event to pro­mote a film, can’t con­vince the au­di­ences to go to the the­atres. “I per­son­ally don’t like the idea. I don’t think that film pro­mo­tions, the way we do it, do any­thing for any­one,” says Sushant.

The 32-year-old be­lieves that movie trail­ers are the best way to con­vince the au­di­ence to watch a film. “Once you have es­tab­lished the date of re­lease in the au­di­ence’s mind, that’s it,” he says, adding, “Then you are mak­ing con­stant re­minders through your phones or the TV. And once they have seen the trailer, and if they don’t like it, I can dance on stage, I can take my shirt off — noth­ing will still make them watch that movie. Even if their friends tell them to watch the movie, they won’t. That’s why I think pro­mo­tions don’t work,” he says.

How­ever, Sushant whose film Raabta re­leased last Fri­day, feels that film­mak­ers don’t want to leave any stone un­turned in gen­er­at­ing in­ter­est among au­di­ences and there­fore in­vest in pro­mo­tional ac­tiv­i­ties.

“I have seen many films, which have a good script and are en­ter­tain­ing, do less busi­ness as com­pared to a medi­ocre film which is also en­ter­tain­ing. So we don’t know what might work. It could be a good script, item song or good pro­mo­tion. In the end we do ev­ery­thing, so that we don’t blame our­selves,” he laughs.

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