Film­mak­ers ap­pear to be chan­nelling their re­bel­lious streak through poster art­work

Hindustan Times (Patna) - Live - - Front Page - Monika Rawal Kukreja ■

Af­ter re­peat­edly lock­ing horns with the Cen­tral Board of Film Cer­ti­fi­ca­tion (CBFC; in­for­mally called Cen­sor Board) since Dec 2016, di­rec­tor Alankrita Shri­vas­tava’s film, Lipstick Un­der My Burkha, fi­nally got a July re­lease date ear­lier this month.

The film’s poster, which shows a lipstick in place of the mid­dle finger, re­leased on Tues­day, cre­at­ing a buzz for what many think is the mak­ers’ way of get­ting back at CBFC chair­per­son Pahlaj Ni­ha­lani, who had ear­lier de­nied the film cer­ti­fi­ca­tion, terming it “lady-ori­ented”. But the film will fi­nally see the light of day, af­ter they ap­proached the Ap­pel­late Tri­bunal.

Ask Alankrita about the in­tent be­hind it, and she says, “The poster is about women hav­ing fun and de­fy­ing pa­tri­archy (stick­ing to the film’s theme). The credit goes to Ekta [Kapoor] and team and the de­sign agency for com­ing up such an in­no­va­tive idea to put across our point.”

This poster, which went vi­ral, isn’t the only ex­am­ple of bold posters of films that ran into trou­ble with the Cen­sor Board. Be­fikre posters had Ran­veer Singh and Vani Kapoor on a lip-lock spree, the one for Fuddu saw the lead ac­tor stand­ing naked hold­ing a flower pot hid­ing his mod­esty, whereas the Wa­jah Tum Ho poster stressed on steamy scenes.

But is this their way of turn­ing rebel? “When I see such a poster, I don’t think about CBFC but what the film is try­ing to say. So, posters [like these] end up be­com­ing a great mar­ket­ing tool to cre­ate aware­ness and in­ter­est in the film, es­pe­cially if it’s a small bud­get film,” says filmmaker Onir, adding that CBFC any­way has no con­trol over what’s be­ing re­leased in the web space.

Ac­tor Sana Khan of Wa­jah Tum Ho says, “Film­mak­ers know that they can’t put ev­ery­thing in ex­e­cu­tion in the film, so they put it out there in the form of bold posters”. She adds that Cen­sor Board needs to any­way be­come slightly more le­nient.

How long will we let so­ci­ety con­trol women? We’ve said that through the film’s poster ALANKRITA SHRI­VAS­TAVA, DI­REC­TOR OF LIPSTICK UN­DER MY BURKHA

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