Preity comes to women’s rescue
Actor Preity Zinta, who is also a women’s right activist, is launching an emergency response service for women’s safety called the Kavach Safety. Launched in association with Anthony Moorhouse, ex-special forces personnel from Australia, it is a “pro-victim and anti-perpetrator” facility that assures safety to women at the press of a button.
“Kavach team will be backed by a national emergency operations centre (EOC). Victims will have access to a network of security, legal, medical and high-end forensic support staff, all of whom are former army and special force professionals,” says a source from the team. “We take an empathetic and supportive approach to preventing incidents and helping victims of crime through medical services, insurance claims management and trauma support. This service will act as a one-stop-shop to every safety and security need a woman might have,” adds the source.
It took five years for Preity to put her latest initiative together. “I started Kavach to ensure that no woman should fear for her personal safety in her daily life. We have a duty towards the women of India — to reduce the risk of violence, to support the affected — and to educate the country that safety is a right, not a privilege,” says the actor-entrepreneur.