THE BIG RE­LEASE RUSH

As many as 25 films, big and small, are set to re­lease be­tween July-Septem­ber, in Bol­ly­wood, lead­ing to a crammed sked

Hindustan Times (Patna) - Live - - Front Page - Prashant Singh prashant.singh@hin­dus­tanties.com

Come July 7, and you will wit­ness the clash be­tween two Hindi films – the Sride­vis­tar­rer Mom and Paresh Rawal-star­rer, Guest Iin Lon­don, even Spi­der-Man Home­com­ing hits the­atres on the same day. Not just the first week­end of this month, the re­lease sched­ule looks jam-packed for the next three months (till Septem­ber). Here’s what to ex­pect:

BIG-TICKET LINE-UP

As per in­dus­try es­ti­mates, al­most 25 ma­jor films – be­sides other smaller ones – are sched­uled to hit the sil­ver-screen in the next three months. “His­tor­i­cally too, it has al­ways been the case. Post Ramzan (and Eid), film­mak­ers rush to re­lease their films. So, you’ll al­ways see that Juneend on­wards, the re­lease sched­ules are al­ways packed. In fact, that’s why trade is al­ways up­beat in the sec­ond half of the year, and is more fruit­ful than the first half,” says trade an­a­lyst Amod Mehra.

NO BREATH­ING SPACE

Film­mak­ers feel that “ide­ally, there should be am­ple breath­ing space be­tween two films.” Mubarakan di­rec­tor Anees Bazmee says, “A sim­ple logic is that if au­di­ences have loved a film, there should be space for that film for a con­tin­u­ous run.” The large num­ber of re­leases and the lim­ited num­ber of screens are re­spon­si­ble for the clut­ter, say film­mak­ers. Bazmee feels that there is a need for more the­atres: “It will be good for the govern­ment too, as they can get more taxes.”

MONEY-SPIN­NING PHASE

Ex­hibitor-dis­trib­u­tor Ak­shaye Rathi says that the pe­riod has emerged as a “money-spin­ner” in re­cent times. Rathi says that festive pe­riod re­leases mean a 15-20 per cent spike in the day one col­lec­tions of a film. “And the fes­ti­val fer­vour starts from July on­wards, and hence the rush,” he says. Mehra con­curs: “From July, a slew of films are lined up for re­lease to cash in on festive hol­i­days — Gan­pati, Rak­sha Band­han, In­de­pen­dence Day, Dussehra and more.”

BIG TICKET RE­LEASES: (Clock­wise from above) Mubarakan, Jud­waa 2, Munna Michael, Toi­let: Ek Prem Katha, Shubh Man­gal Saavd­han and Jagga Ja­sooss

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