10 facts about India Couture Week as it celebrates 10 years
The couture week became so popular that five days and ten designers were not enough. So, the Delhi edition took off after the Mumbai one SUNIL SETHI, DESIGNER
India Couture Week marks a decade of existence this year. One person who has been with this gamechanging event since its inception is Fashion Design Council of India president, Sunil Sethi. “Ten years ago, nobody wanted to associate with Indian clothes. And now look where we have reached!,” Sethi says, with a voice laced with pride. As couture comes of age in India, here are ten things that shaped its success.
1 It all started in Mumbai: The first edition of the couture week was held in a five-star hotel in Mumbai, in 2008. “The concept of couture was so new that it was lapped up by the who’s who of Bombay,” Sethi tells us.
2 Matching anniversaries: “Couture Week took place the first year I became president of FDCI. That’s the reason I consider an even closer association with it,” Sethi says. 3
Set-ting a benchmark: “Up until then, massive sets only existed for finales. But to have each show seem like a finale for its opulence was something unheard of,” he adds.
4 An official visit: Couture Week also got acknowledgement when Shankersinh Vaghela, the then Minister of Textiles, visited the event.
5 Khan strong: It’s impossible to think of a flurry of big stars attend the same event, let
alone share the same stage. But in 2009, couture week made it possible. “We had Salman Khan, Katrina Kaif, Aamir Khan, Saif Ali Khan, — all of them were present on the same runway in 2009,” Sethi says. And, Shah Rukh joined the after-party.
6 The Salman Khan connect: Not only was Reshma Shetty, former manager of Salman monumental in tackling the operational part of the couture week, but the event also saw the launch of Salman’s Being Human line.
7 A two-city game: Popularity of the Mumbai edition gave rise to another one. “It became so popular that five days and ten designers were not enough. So, the Delhi edition took off,” Sethi says. The title fluctuated between India and Delhi Couture Week.
8 The international touch: A crew from Robert Redford’s Sundance TV came down to shoot sequences for the first couture week, for the show, Man Shops Globe.
9 The designer connect: Names like Varun Bahl, Rohit Bal and Manish Malhotra were a part of the inaugural edition, and they are a part of the 10th one too.
10 Looking to the future: The coming years might see an international couture week. “We have been flooded with requests to take it abroad. London, New York and Dubai might get a chance to experience our couture week,” Sethi says.
FDCI president Sunil Sethi looked regal in a white-on-white ensemble that featured bandhgala paired with Jodhpuri-style pants