Tidy up, brother, say Swachh Bharat rakhis
Bharat may still be light years away from being litter-free, but Prime Minister Narendra Modi’s Swachh Bharat Abhiyan has caught the imagination of rakhi designers. A brief tour of the rakhi markets of Old Delhi, ahead of Raksha Bandhan on August 7, would show that rakhis designed with the words ‘Swachh Bharat’ (in Devanagari script) are among the bestsellers.
“Every year, we have something new in the market,” says Ram Kumar, a shopkeeper in Old Delhi. “Since Modi has become our PM, it’s a trend to promote his initiatives. We are not surprised to see these Swachh Bharat rakhis. I’m sure that next year, we’ll see GST rakhis in stores.”
Priced at `60 for three, these rakhis are selling like hot cakes. “Customers look for something unique. And Swachh Bharat rakhis are a combo of both uniqueness and [a good] message,” says Mohan Lal, a shopkeeper.
Available in three colours, these popular rakhis are sold out at most places. Sakshi Malhotra, a resident of Kirti Nagar, says with a laugh, “I’ve bought seven Swachh Bharat rakhis for all my cousin brothers. They keep their rooms quite messy, and I just hope that the message will inspire them to tidy up.”