Tidy up, brother, say Swachh Bharat rakhis

Hindustan Times (Patna) - Live - - Front Page - Ruchika Garg ruchika.garg@hindustantimes.com

Bharat may still be light years away from be­ing lit­ter-free, but Prime Min­is­ter Naren­dra Modi’s Swachh Bharat Ab­hiyan has caught the imag­i­na­tion of rakhi de­sign­ers. A brief tour of the rakhi mar­kets of Old Delhi, ahead of Raksha Bandhan on Au­gust 7, would show that rakhis de­signed with the words ‘Swachh Bharat’ (in De­vana­gari script) are among the best­sellers.

“Every year, we have some­thing new in the mar­ket,” says Ram Kumar, a shop­keeper in Old Delhi. “Since Modi has be­come our PM, it’s a trend to pro­mote his ini­tia­tives. We are not sur­prised to see th­ese Swachh Bharat rakhis. I’m sure that next year, we’ll see GST rakhis in stores.”

Priced at `60 for three, th­ese rakhis are sell­ing like hot cakes. “Cus­tomers look for some­thing unique. And Swachh Bharat rakhis are a combo of both unique­ness and [a good] mes­sage,” says Mo­han Lal, a shop­keeper.

Avail­able in three colours, th­ese pop­u­lar rakhis are sold out at most places. Sak­shi Mal­ho­tra, a res­i­dent of Kirti Na­gar, says with a laugh, “I’ve bought seven Swachh Bharat rakhis for all my cousin broth­ers. They keep their rooms quite messy, and I just hope that the mes­sage will in­spire them to tidy up.”


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