Buy, wear, re­turn, re­peat: The se­cret of re­tur­na­holics

Hindustan Times (Patna) - Live - - Front Page - Ak­shay Kaushal

Have you ever worn an out­fit once, re­turned it at the store and got your money back? Not be­cause you didn’t like it or the size didn’t fit, but sim­ply be­cause you wanted to wear some­thing else to the next party? Well, young fash­ion lovers con­fess that they have turned into re­tur­na­holics — peo­ple who buy fash­ion gar­ments, wear them once and re­turn them.

The one month re­fund pol­icy set by high street brands is a godsend for them. A male model, on con­di­tion of anonymity, ac­cepts mak­ing the most of the pol­icy. “We party ev­ery day. Re­peat­ing clothes is su­per em­bar­rass­ing. I buy suits and re­turn them after wear­ing once. There is noth­ing wrong in it. You just have to take care of the clothes and hide the tag, so that it doesn’t show while you wear it,” he says. Tanvi Ma­lik, an 18-yearold stu­dent from Delhi Univer­sity, con­fesses, “I had to at­tend my fresher’s party but didn’t want to buy a dress as I wasn’t go­ing to wear it again. I bor­rowed money from a friend, bought a new dress, wore it, re­turned it at the store, got the money back and paid off the loan. It was so sim­ple.” How­ever, ev­ery­one doesn’t think that it’s fair. “I would re­peat my clothes in­stead of cheat­ing. Imag­ine how em­bar­rass­ing it will be if you get caught. Why can’t you take out­fits on rent?” says Aman­preet Sas­san, 26, de­signer. In the West, stores track and black­list cus­tomers who reg­u­larly re­turn items. But stores in In­dia do not have such a track­ing sys­tem. When we asked the spokesper­son of one of the high-street brand about this, he was cool with cus­tomers re­turn­ing clothes. “Un­less the clothes are dam­aged or soiled, we don’t have a prob­lem,” he said.

We party ev­ery day. Re­peat­ing clothes is su­per em­bar­rass­ing. I buy suits from brands and re­turn them after wear­ing once A DELHI MODEL


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