SukhE says that Jaguar owes him
Punjabi rapper-singer SukhE’s (above) career is on a roll. Two years after delivering the hit song, Jaguar, with rapper Bohemia, he now feels that the car brand owners should have paid him for promoting them. “Haan, they should. Jab mera gaana aaya tha, tab very few people knew about the car brand Jaguar. I hail from Garhshankar, a small village in Punjab, and people in my hometown didn’t even know that a car of this name existed. After the song was out, there were so many Jaguars seen on the roads,” he laughs, adding, “Jab next part aayega, I will definitely approach them, ki now you have to help me out.”
SukhE, who is currently working on tracks for a couple of films is happy that almost every Hindi film today features a Punjabi song. “Punjabi songs ki wajah se promotion hoti hai films ki, and thus contribute to making it a hit. But of course, making good music is a result of teamwork.”
He also makes sure that the lyrics of his songs are easily understandable. “It shouldn’t be that people in Punjab are able to enjoy my songs, while people in Delhi struggle to comprehend the meaning. The most important thing for me is that the lyrics of my songs sabko easily samajh mein aane chahiye,” says the 27-year old, who recently released his new single Superstar.