Tulsi bats for so­cial me­dia; says it helps con­nect with fans

Hindustan Times (Patna) - Live - - Time Out - Sa­marth Goyal sa­marth.goyal@htlive.com

Ow­ing to the in­nu­mer­able in­stances of trolling, most celebri­ties have re­cently been talk­ing about the down­side of so­cial me­dia. How­ever, singer Tulsi Ku­mar (left) feels that be­sides these neg­a­tive as­pects, so­cial me­dia plat­forms have ac­tu­ally helped mu­si­cians reach out to the right au­di­ence in the last few years.

“10 years ago, a singer didn’t even know the re­lease date of their songs. Now a singer or a mu­si­cian knows ev­ery­thing about their song,” she says. “Not only do they get to know how many peo­ple lis­ten and like it, they also know the num­ber of peo­ple who don’t like a song,” she adds.

She is also happy that so­cial me­dia gives mu­si­cians a chance to con­nect with their fans on a per­sonal level. “You can have a one-on-one con­ver­sa­tion with a lis­tener and get to know their view­point on mu­sic. I think that’s im­por­tant,” adds Tulsi who has sung pop­u­lar hits such as Saiyan Su­per­star (Ek Pa­heli Leela, 2015) and Mera High­way Star (2016).

Ac­cord­ing to Tulsi, an­other im­por­tant devel­op­ment in the in­dus­try is mu­sic sin­gles. “With sin­gles, a mu­si­cian gets the time and space to try dif­fer­ent gen­res, which they won’t be able to do with an al­bum,” she says. “Plus, an al­bum takes time, and you aren’t in touch with the fans so of­ten. With sin­gles, you are more up-to-date with what the au­di­ence wants,” she says.

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