‘Im­por­tant to stick to a genre, if you’re on a roll’

Avi J says that artists who jug­gle with too many gen­res, fail to build a strong fan base

Hindustan Times (Patna) - Live - - Time Out - Sa­marth Goyal sa­marth.goyal@htlive.com

Pun­jabi singer-rap­per Avi JaKa Avinash Ra­j­pal (above) is rid­ing high on the suc­cess of his re­cently re­leased fourth sin­gle, SWAT, and the 27-year-old singer doesn’t want to ex­per­i­ment with dif­fer­ent gen­res, be­cause of the kind of pop­u­lar­ity he has re­ceived for his pre­vi­ous songs.

“I know it is im­por­tant to switch gen­res, if you want to stay in the (mu­sic) in­dus­try. But when you have started off in the in­dus­try, and you are sort of on a roll with a few hits un­der your belt, it is im­por­tant that you don’t switch gen­res. At least that’s what I like to be­lieve in,” he says.

“If you switch gen­res too soon, and too much, then you won’t be able to build a fan base for your­self. Even those (fans) who liked your song from a par­tic­u­lar genre, might not like your song in an­other genre and might stop fol­low­ing you. That’s why, I don’t [feel] switch­ing sounds too of­ten is a good idea,” he adds.

Avinash, who is also a pop­u­lar ra­dio jockey at Fever 104 feels switch­ing gen­res of­ten im­pacts the fi­nan­cial sta­tus of the artist. “You don’t know if your other song, in a dif­fer­ent genre, will do well or not. You put a lot of money on it, make a video get the best of ev­ery­thing and then it doesn’t work. All the money is gone then and be­cause there will be no lis­ten­ers left, it will be again back to scratch for that mu­si­cian,” he says.

His lat­est sin­gle has al­ready crossed over 55 lakh hits on YouTube, and even though he “never ex­pected” the song to do so well, Avinash doesn’t want to get car­ried away. “That has al­ways been my mantra — I will never get car­ried away by suc­cess. I am ec­static that peo­ple have loved SWAT, and I hope my next sin­gle, Jeal­ousy with (rap­per) Bo­hemia Paji will do well as well,” he says.

That has al­ways been my mantra — I will never get car­ried away by suc­cess. I am ec­static that peo­ple have loved SWAT AVINASH RA­J­PAL, RAP­PER

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.