VIR­GIN READY FOR PRICE WAR IN IN­DIAN SKIES

Hindustan Times (Patna) - - FRONT PAGE -

MUM­BAI: Vir­gin At­lantic’s pres­i­dent Richard Bran­son said on Fri­day that his air­line was ready for a price war, if need be in the In­dian mar­ket. Ri­vals such as Jet Air­ways have cut prices as Vir­gin has re-en­tered Mum­bai af­ter three years.

“The great news for the con­sumer is that when Vir­gin flies some­where, prices crash,” he said, adding, “We will be price com­pet­i­tive if need be. We don’t like to fly with empty seats.”Bran­son also an­nounced the ex­pan­sion of In­dia op­er­a­tions, say­ing the British air­line would ap­ply to fly to Hy­der­abad, Ban­ga­lore and Goa. He hinted at the ex­pan­sion of the code-share agree­ment with Jet into a big­ger al­liance.

About buy­ing into In­dian car­ri­ers, now that In­dia al­lows 49% for­eign in­vest­ment in avi­a­tion, he said “If we see the right op­por­tu­nity, we will look at it”.

On Vi­jay Mallya, the owner of trou­ble-rid­den King­fisher Air­line, who is dubbed as the In­dian ver­sion of the fun-lov­ing, un­con­ven­tional busi­ness­man that Bran­son is, he said

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