FACEBOOK ‘MORE ADDICTIVE THAN SEX’
WASHINGTON: Facebook and email trump sex in terms of sheer irresistibility, researchers say. The German study used smartphone-based surveys to probe the daily desires of 205 men and women, most of whom were college age. The study found that while the desire for sex was stronger, the study subjects were more likely to cave into the desire to use media, including email and social networking platforms. “Social networking, checking emails, surfing the Web or watching television might be hard to resist in light of constant availability, huge appeal, and apparent low costs of these activities,” ABC News quoted study author Wilhelm Hofmann from the University of Chicago Booth School of Business as saying. Subjects gave in to the urge to check social media up to 42 percent of the time. One explanation is that it’s much more convenient to check email or Facebook than it is to have sex.
Facebook trumped sex in terms of irresistibility.