FACE­BOOK ‘MORE AD­DIC­TIVE THAN SEX’

Hindustan Times (Patna) - - FRONT PAGE -

WASH­ING­TON: Face­book and email trump sex in terms of sheer ir­re­sistibil­ity, re­searchers say. The Ger­man study used smart­phone-based sur­veys to probe the daily de­sires of 205 men and women, most of whom were col­lege age. The study found that while the de­sire for sex was stronger, the study sub­jects were more likely to cave into the de­sire to use me­dia, in­clud­ing email and so­cial net­work­ing plat­forms. “So­cial net­work­ing, check­ing emails, surf­ing the Web or watch­ing tele­vi­sion might be hard to re­sist in light of con­stant avail­abil­ity, huge ap­peal, and ap­par­ent low costs of these ac­tiv­i­ties,” ABC News quoted study au­thor Wil­helm Hof­mann from the Univer­sity of Chicago Booth School of Busi­ness as say­ing. Sub­jects gave in to the urge to check so­cial me­dia up to 42 per­cent of the time. One ex­pla­na­tion is that it’s much more con­ve­nient to check email or Face­book than it is to have sex.

Face­book trumped sex in terms of ir­re­sistibil­ity.

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