An in­sen­si­tive tweet just to pub­li­cise a film: Ex­perts decode the trend

Hindustan Times ST (Jaipur) - Hindustan Times (Jaipur) - City - - Front Page - Ab­hi­nav Verma

Ac­tor Sid­harth Mal­ho­tra was se­verely trolled for his ‘un­gentle­manly’ be­hav­iour, when he plugged his film in a tweet, in which he also spoke about the vi­o­lence that broke out in Haryana after the ar­rest of godman Ram Rahim In­saan (See tweet in inset). How­ever, this is not the first time that a Bol­ly­wood celebrity has shown in­sen­si­tive be­hav­iour. Ear­lier this year, ac­tor Priyanka Cho­pra was trolled for post­ing self­ies from the Holo­caust Me­mo­rial in Ber­lin. Even Sal­man Khan and Aamir Khan have been slammed in the past for mak­ing in­sen­si­tive re­marks. Ex­plain­ing why celebs come up with in­sen­si­tive posts, psy­chol­o­gists say that the rise of so­cial me­dia has made peo­ple, es­pe­cially celebs, nar­cis­sis­tic. “These ac­tors don’t know how to use this medium. Their aim is to use the me­dia for quick pub­lic­ity and they don’t care if it’s bad or good,” says psy­chol­o­gist Dr Anil Sethi. Adds psy­chi­a­trist Dr Man­ish Jain, “These ac­tors are in­flu­encers. They ought to be care­ful with their words. Sid­harth’s tweet in­di­cate a lack of em­pa­thy.” How­ever, celebrity pub­li­cists say that it is not al­ways the ac­tor who tweets. When it comes to so­cial me­dia pro­mo­tion of a film, var­i­ous peo­ple are in­volved. “When an ac­tor signs a project, at times, is obliged to tweet as a part of the con­tract,” says a pub­li­cist not want­ing to be named. How­ever, they can con­trol the dam­age by tak­ing re­spon­si­bil­ity. “I think an apol­ogy goes a long way. Not all pub­lic­ity is good pub­lic­ity,” says another pub­li­cist.

These ac­tors don’t know how to use so­cial me­dia. Their aim is to use the me­dia for quick pub­lic­ity and they don’t care if it’s bad or good DR ANIL SETHI, PSY­CHOL­O­GIST

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