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Au­to­mo­bile brand Re­nault In­dia’s newly launched Re­nault CAPTUR is a gamechanger in the industry, as it’s loaded with pre­mium fea­tures

One of the fastest grow­ing au­to­mo­bile brands in In­dia, Re­nault un­veiled its glob­ally suc­cess­ful pre­mium Re­nault CAPTUR re­cently. The car has been de­signed and de­vel­oped lever­ag­ing the prow­ess of Re­nault In­dia and global teams. The newly launched Re­nault CAPTUR ex­em­pli­fies Re­nault’s prod­uct strat­egy for In­dia, which is to launch prod­ucts that cre­ate a unique ve­hi­cle class while tick­ing all the right boxes in terms of de­sign, fea­tures, tech­nol­ogy and value. Over the last five years, the au­to­mo­bile brand has taken sig­nif­i­cant steps to grow its pres­ence in In­dia, en­abled by a pro­gres­sive strat­egy. The launch of Re­nault CAPTUR is a sig­nif­i­cant step in Re­nault’s growth jour­ney in In­dia. De­signed to in­spire, this new car has a stun­ning cross­over french de­sign, clearly re­flect­ing Re­nault’s new de­sign DNA. With a de­sign that is strongly agile and pow­er­fully ex­pres­sive, Re­nault CAPTUR brings forth the best from the world of Re­nault in terms of style and de­sign­ing, in line with its re­cent prod­uct in­tro­duc­tions in In­dia. This brand new car has been a gamechanger for other brands. It’s loaded with pre­mium fea­tures: In­no­va­tive Light­ing Sys­tems (ILS), Ergo de­sign leather seats and Onein­te­gra­tion con­cept. Re­nault’s de­sign ap­proach seam­lessly con­nects car and driver through a plethora of in­no­va­tions. Per­son­alised In­no­va­tion: Re­nault CAPTUR will be avail­able with an ex­ten­sive per­son­alised pro­gram in­clud­ing in­no­va­tive themes and mul­ti­colour roof styling op­tions. Ac­tor Ran­bir Kapoor, the brand am­bas­sador of Re­nault CAPTUR, says, “This is the most stun­ning car I have seen on In­dian roads, and is a com­plete joy to drive.” Su­mit Sawh­ney, CEO and man­ag­ing di­rec­tor, Re­nault In­dia Oper­a­tions, said, “Our growth strat­egy hinges on launch­ing prod­ucts that cater to the vol­ume and grow­ing seg­ments of the In­dian au­to­mo­tive industry, rep­re­sent­ing evolv­ing cus­tomer pref­er­ences. Over the last few years, SUV sales have been grow­ing ex­po­nen­tially, mak­ing it the fastest grow­ing seg­ment in In­dia. Re­nault CAPTUR is a glob­ally suc­cess­ful pre­mium SUV and is ac­claimed for its ex­pres­sive de­sign, pre­mium and class-lead­ing fea­tures, and the high lev­els of per­son­al­i­sa­tion it al­lows. Re­nault CAPTUR will strengthen our po­si­tion in the fast-grow­ing SUV seg­ment and will set new bench­marks with its global styling and un­match­able road pres­ence.”

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