AIR to train so­cial me­dia team af­ter Priyanka, Mallya goof-ups

Hindustan Times ST (Jaipur) - - Front Page - Sm­riti Kak Ra­machan­dran

In the light of sev­eral gaffes made by its of­fi­cial Twit­ter han­dle, a red-faced All In­dia Ra­dio (AIR) has de­cided to train its staffers in the art of so­cial me­dia post­ings.

The AIR’s han­dle — which has 1.65 mil­lion fol­low­ers (in­clud­ing the Prime Min­is­ter’s Of­fice) — was among those who trolled ac­tor Priyanka Cho­pra on her choice of at­tire while meet­ing PM Naren­dra Modi in Ber­lin re­cently. Though of­fi­cials dubbed it as an in­ad­ver­tent mis­take, the post was viewed as the pub­lic broad­caster’s dis­ap­proval of Cho­pra’s dress and pos­ture.

More re­cently, AIR’s han­dle made another blooper while re­port­ing the court pro­ceed­ings on liquor baron Vi­jay Mallya’s de­po­si­tion from Lon­don. “#Vi­jayMal­lay ex­tra­di­tion: #In­dia gets mocked in Lon­don court; it’s an epic fail­ure for #CBI,” it tweeted.

Tak­ing note of such slip-ups, AIR has now de­cided to train its so­cial me­dia staffers, most of whom are con­trac­tual em­ploy­ees, in news cov­er­age. “Be­ing young peo­ple, these staffers have made some mis­takes. They will now be trained in se­lec­tion of news and fram­ing of sen­tences,” said an of­fi­cial, adding that the so­cial me­dia team has now been placed un­der the “su­per­vi­sion” of a se­nior func­tionary. The of­fi­cial, how­ever, re­fused to say whether any ac­tion has was taken against those re­spon­si­ble for the er­ro­neous tweet.

The govern­ment’s communication arm – the Press Bureau of In­for­ma­tion – came un­der in­tense crit­i­cism in 2015 for post­ing a pho­to­graph that showed Modi ob­serv­ing the Chen­nai floods from a he­li­copter. The aerial view of the flooded city was ob­vi­ously pho­to­shopped.

A se­nior PIB of­fi­cial said as the govern­ment was re­ly­ing heav­ily on so­cial me­dia out­reach, it was nec­es­sary to un­der­take pe­ri­odic train­ing of the staff for keep­ing them abreast with tech­nol­ogy.


AIR’s Twit­ter han­dle was among those that trolled ac­tor Priyanka Cho­pra on her choice of at­tire while meet­ing the PM in Ber­lin.

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.