COURSE BY COURSE: HOW IN­DIA STARTED EAT­ING OUT

Hindustan Times ST (Jaipur) - - Nation -

The pre-In­de­pen­dence era wit­nessed the launch of restau­rants like Flurys (Kolkata), Karim’s (Delhi) and Leopold Café (Mum­bai). As peo­ple mi­grated to cities for work, there was a spurt in smaller eater­ies – like Udupi restau­rants in Mum­bai – serv­ing freshly cooked food. The mon­eyed went to five-star ho­tel restau­rants.

The mid­dle-class be­gan eat­ing out in a big way from the 1990s. They had higher dis­pos­able in­comes, dual-in­come fam­i­lies and an aspi­ra­tion for a Western life­style. The en­try of McDon­ald’s in 1996 gal­vanised the Quick Ser­vice Restau­rant (QSR) for­mat.

By the 2000s, chains like Café Cof­fee Day, Barista and Mocha ush­ered in a café cul­ture. In smaller cities, the de­mand for restau­rants came in the 2000s as the towns got more ur­banised and res­i­dents could af­ford to go out more of­ten, sug­gests a 2017 re­port by man­age­ment con­sult­ing firm Technopak, in part­ner­ship with FICCI.

The re­port adds that two mega met­ros – Delhi and Mum­bai – con­trib­ute to 22% of the food ser­vices mar­ket.

Six mini-met­ros (Ahmed­abad, Pune, Chen­nai, Kolkata, Bengaluru and Hy­der­abad) con­sti­tute 20%. The re­main­ing 58% is from 21 cities – Jaipur, Luc­know, Su­rat, Nag­pur, Kan­pur, In­dore, Patna, Chandi­garh, Kochi, Coim­bat­ore, Vado­dara, Lud­hi­ana, Nashik, Varanasi, Madu­rai, Visakha­p­at­nam, Bhopal, Am­rit­sar, Ra­jkot, Tri­van­drum, Goa – and the rest of In­dia.

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