#100sa­ree act

Hindustan Times ST (Mumbai) - Brunch - - BREAKFAST OF CHAMPIONS -

– Last year, Ban­ga­lore-based en­trepreneurs Ally Matthan and Anju Maud­gal Kau­dambi started #100sa­reep­act af­ter a ca­sual con­ver­sa­tion. The hash­tag was a prom­ise to them­selves to get out of their jeans-kurta com­fort zone, and make good of all the un­worn sa­rees ly­ing in their wardrobes. By wear­ing at least two a week, they would man­age about 100 in a year, and track their progress on so­cial me­dia. Soon, women from other parts of In­dia (and abroad) joined the brigade, shar­ing sto­ries and mem­o­ries be­hind their sa­rees. From elab­o­rate wed­ding af­fairs and birth­days to air­port farewells and sim­ple gro­cery runs, the sa­ree found re­newed swag­ger.

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