– Last year, Bangalore-based entrepreneurs Ally Matthan and Anju Maudgal Kaudambi started #100sareepact after a casual conversation. The hashtag was a promise to themselves to get out of their jeans-kurta comfort zone, and make good of all the unworn sarees lying in their wardrobes. By wearing at least two a week, they would manage about 100 in a year, and track their progress on social media. Soon, women from other parts of India (and abroad) joined the brigade, sharing stories and memories behind their sarees. From elaborate wedding affairs and birthdays to airport farewells and simple grocery runs, the saree found renewed swagger.