India saree challen e
– It was a regular October day at a prominent mall in south Delhi... until 50 women, dressed in their best sarees, took to the floor and put up a synchronised performance to chartbusters like
and more. The flash mob was by Devditi, a platform founded by Sapna Khandelwal and Vandana Gupta, to encourage women to wear more sarees, and keep the tradition of weaves alive. Apart from the hashtag, other Devditi initiatives have included events like Saree Saga, where mediums like dance and fashion come together to celebrate the culture of draping sarees, so the saree does not “suffer the fate of the Japanese kimono”.