THE WORLD of tech doesn’t have too many gambles. Obviously every new product launched is a bit of a gamble and the online gaming casinos are, of course, pure gamble – but the rest of the industry tends to play it safe. Which is why, this column is an anomaly. Let me explain.
IFA, or Internationale Funkausstellung, is one of the biggest consumer technology events in the world. It takes place in Berlin every year and showcases almost all the cutting-edge new devices you’ll be able to buy in the next year. The IFA is known to be a window into the future and usually throws in a large number of shocking unknowns and surprise announcements. I’m writing this column on the flight to Berlin. Here’s where it gets interesting. By the time this column appears in print and online – IFA will be over! So, here’s how we will play this out. I’m going to make five predictions about IFA days before the gates open. You’re going to read this after IFA 2016 is done and dusted. Let’s create a scorecard and see how each of my predictions fared.
Here are five predictions about the IFA, days before the gates open at the consumer technology extravaganza in Berlin
Acer Will Break A Few World Records
The brutal war to have the thinnest phone has now moved on to notebooks and convertibles. HP and Lenovo are the current kings of anorexic devices. HP has the carbon fibre Spectre 13 that clocks in at 0.41-inch at its thickest point and cocks a snook at the Apple MacBook at 0.52- now you don’t’ game for a while. In fact, the running joke is that we will see 4K Blu-ray players as soon as the whole industry moves to 8K TVs. But IFA is where I predict this strange omission will no longer be one. Formats are more or less decided, small prototype level plus silly-priced 4K Blu-ray players are already out. Also, 4K Blu-ray discs are about to be released and it all seems like it is coming together. Expect Panasonic, Samsung, Sony and LG, plus a few more, to announce some natty 4Kers at IFA. I’ve made this prediction and yet it’s the one I’m most sceptical about. The ground is all set for these players – but the industry has been notoriously iffy about actually doing it. Hopefully, this won’t be my first prediction to bomb on me.
Smartwatches And Smartphones Will Be Very Ho-hum
They won’t be boring or anything, just that it’s tough to get the world excited about just another watch or phone with some tacked-on new feature – when the rest of the event is all about serious cuttingedge innovation. Samsung should have the Gear S3 smartwatch announced, LG may go down the path of its new flexi phone – the G Flex 3 with added on modular features, Asus will have its Zenwatch 3 with a round face, Huawei will come up with the Mate 9 with a dual-lens setup and may even have its first VR headset. Philips will showcase its Health watch with medically certified real-time heart rate monitoring, Sony will have a high-end Xperia smartphone which once again no one may really care about. All in all, there will be a huge array of smartwatches and smartphones announced and shown – but nothing to set the market on fire. Was I right?
8K TVs from almost every company under the sun, at least two self-driving cars, some brilliant speaker and audio technology, 360-degree cameras coming out of our ears, 3D printers that take the materials used to a whole new level, a device that can make home-brewed beer at the press of a button and a light bulb that is a projector and computer built into one and can project on to any surface.
Those are my predictions. Like I said, as you read this, everything will have been revealed. All you have to do is look it up. What’s the final verdict? Did I end up with serious egg on my face or am I a digital soothsayer with some super potential?
GOOD TIMES AHEAD
A device that can make home-brewed beer at the press of a button is also on my list of predictions