Will the bell ring for ‘cute’ Mo­hit with ` 251 smart­phone? PROB­LEMS APLENTY

Hindustan Times ST (Mumbai) - HT Navi Mumbai Live - - FRONT PAGE - Sunny Sen let­ters@hin­dus­tan­times.com Ring­ing Bells’ Mo­hit Goel at the launch.

A fledg­ling In­dian com­pany un­veiled on Wed­nes­day what is be­ing billed as the world’s cheap­est smart­phone with the An­droid- run de­vice priced at a jaw-drop­ping Rs251, but an­a­lysts raised some con­cerns about the prod­uct, in­clud­ing a pos­si­ble copy­right in­fringe­ment of Ap­ple’s iconic iPhone.

Noida-based Ring­ing Bells Pvt Ltd— set up just five months ago by Amity Univer­sity grad­u­ate Mo­hit Ku­mar Goel who goes by “Cutemohit” on Face­book— launched the Free­dom 251 at a high-pro­file func­tion at­tended by vet­eran BJP leader Murli Manohar Joshi.

Ring­ing Bells has called the phone “In­dia’s most af­ford­able smart­phone” in full-page news­pa­per ads, pitch­ing it as a huge push for the Naren­dra Modi govern­ment’s Make in In­dia and Dig­i­tal In­dia ini­tia­tives.

But the launch in the Cap­i­tal left many ques­tions unan­swered, in­clud­ing the ab­sence of de­fence min­is­ter Manohar Par­rikar who was ex­pected to be the chief guest.

Also, hardly any­thing is known about the Goel fam­ily pro­mot­ing Ring­ing Bells and Ashok Chad­dha who was om­nipresent on stage at the launch.


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