Modi’s ministers just a screen-tap away
Farm minister Radha Mohan Singh is an old hat in politics, but PM Narendra Modi’s communication-oriented strategy has thrust him into the uncharted waters of social-media governance. Singh’s Facebook and Twitter accounts — which he monitors daily — are noisy platforms for griping rural folks.
The minister has realised what angsty rural Indians — no strangers to 140 characters — want: instant answers. Last month, farmer Surya Pratap from UP’s Sonebhadra (@suryapratap_13) shot a query: “Unable to get my cattle insured. Kindly help”. The farm minister replied: “Pls contact veterinary officer Dr AK Shrivastav (8415820740).” While replying, most ministers, including Singh, tag the bureaucrats concerned, who then can’t ignore the complaints. CONTINUED ON P7
ILLUSTRATION: JAYANTO BANERJEE