Modi’s min­is­ters just a screen-tap away

Hindustan Times ST (Mumbai) - HT Navi Mumbai Live - - FRONT PAGE - Zia Haq zia.haq@hin­dus­tan­times.com

Farm min­is­ter Radha Mo­han Singh is an old hat in pol­i­tics, but PM Naren­dra Modi’s com­mu­ni­ca­tion-ori­ented strat­egy has thrust him into the un­charted wa­ters of so­cial-me­dia gov­er­nance. Singh’s Face­book and Twit­ter ac­counts — which he mon­i­tors daily — are noisy plat­forms for grip­ing ru­ral folks.

The min­is­ter has re­alised what angsty ru­ral Indians — no strangers to 140 char­ac­ters — want: in­stant an­swers. Last month, farmer Surya Pratap from UP’s Soneb­hadra (@suryaprat­ap_13) shot a query: “Un­able to get my cat­tle in­sured. Kindly help”. The farm min­is­ter replied: “Pls con­tact vet­eri­nary of­fi­cer Dr AK Shri­vas­tav (8415820740).” While re­ply­ing, most min­is­ters, in­clud­ing Singh, tag the bureau­crats con­cerned, who then can’t ig­nore the com­plaints. CON­TIN­UED ON P7

ILLUSTRATION: JAYANTO BAN­ER­JEE

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