Learn­ing lessons out­side class

Col­leges en­cour­age stu­dents to take up cam­paigns in­volv­ing in­ter­ac­tion with field ex­perts

Hindustan Times ST (Mumbai) - - METRO - Shreya Bhandary

MUM­BAI: Pow­erpoint pre­sen­ta­tions and as­sign­ments based on old cases are be­ing given a miss; col­leges are now look­ing at projects that give stu­dents a taste of the real world.

So­cial is­sues, en­trepreneur­ship, mar­ket­ing, ad­ver­tis­ing and com­mu­ni­ca­tions are few of the topics that are find­ing their way in to class­rooms, with more and more course co­or­di­na­tors en­cour­ag­ing stu­dents to work out cam­paign ideas that help them learn con­cepts in class, and later ap­ply them in the real world.

“Our fi­nal-year mass me­dia stu­dents are usu­ally asked to pick a so­cial cause and work a full-fledged cam­paign around the same. This cam­paign in­cludes slo­gans, jin­gles, posters/ban­ners, street plays and other aware­ness pro­grams which they work on over a pe­riod of cou­ple of months,” said Preethi Rao, Bach­e­lor of Mass Me­dia co­or­di­na­tor for Nagin­das Khand­wala Col­lege in Malad. She added that for these cam­paigns, stu­dents also end up meet­ing po­lice as well as BMC of­fi­cials seek­ing per­mis­sions to con­duct street plays and this, helps them think be­yond their class­rooms and text­books.

Another col­lege re­cently asked their fi­nal year BMS stu­dents to chalk out a come-back cam­paign for noo­dles and some of the best ideas were also shared with a noo­dle-mak­ing com­pany for a re­view.

“Con­cepts like mar­ket­ing, ad­ver­tis­ing, pub­lic re­la­tions, en­trepreneur­ship as well as com­mu­ni­ca­tion can­not be taught through books and the en­tire idea

of push­ing stu­dents to work on so­cial causes as fi­nal projects is to en­sure they get to the root cause of a prob­lem and fi­nal im­me­di­ate so­lu­tions for the same,” said Naresh Sukhani, a pro­fes­sor with Mithibai Col­lege in Vile Parle.

Other than the fact that these projects help stu­dents look at old con­cepts un­der a dif­fer­ent light by

ap­ply­ing it in the real world, work­ing in groups helps stu­dents to un­der­stand team­work. “Work­ing in teams helps us un­der­stand the ba­sic con­cepts of del­e­gat­ing work, dead­lines, team­workand this I feel is the ba­sic un­der­stand­ing one needs to learn to be able to work in an or­gan­i­sa­tion,” said Neetika Bansal, a third year BMS stu­dent

of Jai Hind Col­lege. “Many sub­jects in cour­ses like Man­age­ment Stud­ies as well as Mass Me­dia can­not be taught by dis­tribut­ing notes. In­stead, we ex­pect stu­dents to choose a cause and un­der­stand the root cause of the prob­lem, and then come up with so­lu­tions for the same,” said Anju Kapoor, prin­ci­pal of UPG Col­lege in Vile Parle.

HT PHOTO

Stu­dents of Na­gain­das Khand­wala Col­lege pull out all stops dur­ing their anti-smok­ing cam­paign.

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