Learning lessons outside class
Colleges encourage students to take up campaigns involving interaction with field experts
MUMBAI: Powerpoint presentations and assignments based on old cases are being given a miss; colleges are now looking at projects that give students a taste of the real world.
Social issues, entrepreneurship, marketing, advertising and communications are few of the topics that are finding their way in to classrooms, with more and more course coordinators encouraging students to work out campaign ideas that help them learn concepts in class, and later apply them in the real world.
“Our final-year mass media students are usually asked to pick a social cause and work a full-fledged campaign around the same. This campaign includes slogans, jingles, posters/banners, street plays and other awareness programs which they work on over a period of couple of months,” said Preethi Rao, Bachelor of Mass Media coordinator for Nagindas Khandwala College in Malad. She added that for these campaigns, students also end up meeting police as well as BMC officials seeking permissions to conduct street plays and this, helps them think beyond their classrooms and textbooks.
Another college recently asked their final year BMS students to chalk out a come-back campaign for noodles and some of the best ideas were also shared with a noodle-making company for a review.
“Concepts like marketing, advertising, public relations, entrepreneurship as well as communication cannot be taught through books and the entire idea
of pushing students to work on social causes as final projects is to ensure they get to the root cause of a problem and final immediate solutions for the same,” said Naresh Sukhani, a professor with Mithibai College in Vile Parle.
Other than the fact that these projects help students look at old concepts under a different light by
applying it in the real world, working in groups helps students to understand teamwork. “Working in teams helps us understand the basic concepts of delegating work, deadlines, teamworkand this I feel is the basic understanding one needs to learn to be able to work in an organisation,” said Neetika Bansal, a third year BMS student
of Jai Hind College. “Many subjects in courses like Management Studies as well as Mass Media cannot be taught by distributing notes. Instead, we expect students to choose a cause and understand the root cause of the problem, and then come up with solutions for the same,” said Anju Kapoor, principal of UPG College in Vile Parle.
Students of Nagaindas Khandwala College pull out all stops during their anti-smoking campaign.