‘Mee Mum­bai’: BJP launches cam­paign for BMC elec­tions

Hindustan Times ST (Mumbai) - - FRONT PAGE - HT Cor­re­spon­dent

MUM­BAI: With the Mum­bai civic polls less than six months away, the Bharatiya Janata Party (BJP) on Thurs­day of­fi­cially launched its poll cam­paign. Along the lines of the Shiv Sena’s 2012 ‘Karun Dakhavala’ (Yes, we did it) cam­paign, the party plans to em­pha­sise how it mod­ernised Mum­bai by im­prov­ing roads, water sup­ply, sub­ur­ban rail­way ser­vices, Bri­han­mum­bai Elec­tric Sup­ply and Trans­port (BEST) buses and in­tro­duc­ing new Metro rail­way lines, said Mum­bai BJP chief Ashish She­lar.

The BJP will kick off the cam­paign with an event on Fri­day at an au­di­to­rium in Dadar (East) where it plans to fe­lic­i­tate rail­way minister Suresh Prabhu. The party will play a 11-minute video high­light­ing the mea­sures taken to im­prove the qual­ity of ser­vices on Mum­bai’s sub­ur­ban rail­ways, such as free Wifi and es­ca­la­tors at rail­way sta­tions, the in­tro­duc­tion of 12-car rakes on the harbour line, and im­prov­ing the turn­around time of ser­vices.

The BJP’S cam­paign ti­tle, ‘Mee Mum­bai’ is also sim­i­lar to a Shiv Sena cam­paign launched sev­eral years ago, which called upon Ma­ha­ras­tri­ans in Mum­bai to unite un­der the party’s ban­ner.

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