Baahubali to aid cops make city roads safer

Hindustan Times ST (Mumbai) - - FRONT PAGE - De­ba­sish Pan­i­grahi

If you know why Kat­appa killed Baahubali, the Mum­bai po­lice has another ques­tion for you — why don’t peo­ple fol­low traf­fic rules?

Pig­gy­back­ing on the im­mensely pop­u­lar Baahubali films — the se­quel re­leased last week — the Mum­bai po­lice came up with a plan to pub­li­cise its traf­fic aware­ness cam­paign with an eye-catch­ing tweet. The tweet had a still from the film and text that said: “Mum­bai, we have 2 ques­tions for you. Kat­appa ne Bahubali ko kyu mara; and why don’t peo­ple fol­low traf­fic rules”. The tweet read: “And the sec­ond, can be an­swered only by you! #Bahubal­ioftraf­ficdis­ci­pline”. Po­lice spokesper­son Ashok Dudhe said, “We are go­ing by the trend.” The po­lice asked fol­low­ers to an­swer with the #Bahubal­ioftraf­ficdis­ci­pline. The trend caught on. By Sat­ur­day, there were 1,112 retweets, 3,037 likes and 269 replies, as the @Mum­baipo­lice han­dle, one of the most fol­lowed forces on Twit­ter, has 2.61 mil­lion fol­low­ers.

The Mum­bai po­lice’s tweet.

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