FOOD LET THERE BE LIGHT
The concept of the ‘chill bride’ is gaining momentum worldwide. An increasing number of Indian women, too, are now opting for fuss-free outfits for their wedding day
Sanjana Soni, a city-based marketing professional is set to get married in November. But the 29-year-old is not interested in wearing a traditional heavy bridal lehenga for her D-Day. She wants something simpler and more comfortable.
Soni is not alone. She is part of a growing breed of soon-to-be brides, who are gladly opting for inexpensive fuss-free garments for their wedding day.
“Today’s young, intelligent bride wants to enjoy her wedding. Hence, while choosing what she will wear, she keeps comfort in mind,” says designer Anita Dongre, adding that the options are still traditional, but the ‘chill bride’ just doesn’t want to be weighed down by heavy bridal wear.
FREE SPIRITS
Designer Mandira Wirk feels that brides today are more “free-spirited”, and don’t mind being a little experimental too. “They are independent, experimental and fashion forward. Investment buying is also becoming popular among today’s women. They like buying something that is dramatic yet simple, and can be used on other occasions in the future as well, instead of just sitting locked up in the wardrobe after being used once,” she says.
Not just in India, internationally, too, low-maintenance and cheaper wedding dresses are gaining popularity. This year, both Forever 21 and ASOS started selling attires for a more ‘chill bride’. H&M and Nasty Gal have also been offering simpler bridal dresses. “Destination weddings are getting popular, and at such functions, lighter outfits work best,” says designer Harpreet Narula.
Even the colours have changed. Instead of the usual reds, shades such as antique gold, pistachio green, midnight blue, powder pink, sea green and pale white are gaining popularity.
— With inputs from designer Rimple Narula
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