THE NEW­EST TICKET TO BOL­LY­WOOD

Hav­ing clicked with young view­ers through web se­ries, a new crop of ac­tors are now bag­ging solid roles in films

HT Cafe - - Front Page - Juhi Chakraborty juhi.chakraborty@htlive.com

Move over beauty pageants and TV se­ri­als. A suc­cess­ful web se­ries is the new­est en­trance to Bol­ly­wood. The rise of the dig­i­tal space as a plat­form for great con­tent has changed the en­ter­tain­ment game in In­dia. Web se­ries ac­tors such as Sumeet Vyas, Nidhi Singh, Mithila Palkar, and An­gira Dhar are stars in their own right — they’ve made an im­me­di­ate con­nect with young view­ers — and film­mak­ers have taken no­tice.

Ken Ghosh, di­rec­tor of films such as Chance Pe Dance (2010), Fida (2004), and Ishq Vishk (2003), has en­tered the web space with two new se­ries. He says, “The web is a great ground for new tal­ent to grow. I don’t think [ac­tors from web se­ries] are get­ting cast for their star­dom; they’re get­ting films be­cause of their tal­ent.”

Ac­tor Sumeet Vyas started with TV shows and did bit roles in Bol­ly­wood films such as English Vinglish (2012), and Au­rangzeb (2013). But his break­out role came in 2014, in the web se­ries, Per­ma­nent Room­mates, mak­ing him a sen­sa­tion among the youth. In his next film, Veere Di Wed­ding, Sumeet is paired with Ka­reena Kapoor Khan.

Ex­plain­ing the power of the web, he says, “Ac­tors who’re do­ing well on the In­ter­net con­nect with the younger au­di­ence, the mil­len­ni­als, which is the pri­mary mar­ket that films cater to. Tak­ing web ac­tors in films is an in­tel­li­gent move by pro­duc­ers.”

Ac­tor Mithila Palkar has also done a cou­ple of films, but she found fame only af­ter do­ing three web se­ries and sev­eral vi­ral videos on so­cial me­dia. She will now star op­po­site Ir­rfan in Kar­waan.

Nidhi Singh, Sumeet’s costar from the web se­ries, is set to make her Bol­ly­wood de­but soon in Dil Jun­glee, which stars an­other web ac­tor, Sr­ishti Shri­vas­tava. Nidhi is pleased with the look of things. She says, “Be­ing on the web makes you ac­ces­si­ble. There’s a great re­call value... I’m happy that [film] pro­duc­ers have their eyes open.”

Cast­ing di­rec­tor Mukesh Ch­habra , who se­lected Nidhi for the film, says, “The web is a great medium. It’s al­ways good for the film when an ac­tor has some fan base al­ready ex­ist­ing else­where, maybe on YouTube or from a web se­ries.”

An­gira, known for her role in the dig­i­tal se­ries, Bang Baaja Baaraat, will also be seen in a Bol­ly­wood film.

Film trade an­a­lyst Taran Adarsh be­lieves that cast­ing web ac­tors is good, as they’re “faces that break stereo­types”.

PHOTO: AALOK SONI/HT

Ac­tor Sumeet Vyas is now co­star to Ka­reena Kapoor Khan

PHOTO: AALOK SONI/HT

Nidhi Singh

PHOTO: IN­STA­GRAM/AN­GIRA

An­gira Dhar

PHOTO: IN­STA­GRAM/MIPALKAROFFICIAL

Mithila Palkar

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.