ALL HEART FOR THE HARA GHODA
One of Asia’s biggest cultural festivals, the Hindustan Times Kala Ghoda Arts festival (HTKGAF) attracts its audience from far and wide. Students, teachers, officegoers and families - people from all walks of life come to attend the art extravaganza that takes place every year in the heart of the city. Some come to the city of dreams to make it big and a cultural festival like the HTKGAF surely gives them a reason to stop and appreciate things
Years ago, Harshad Thakkar, CMD Ashapura Intimates Fashions came to Mumbai from Kutch, Gujarat with hopes to making it big as a businessman. He did succeed, but at the same time, Thakkar didn’t forget his responsibility as a nature loving citizen to create awareness of protecting mother Earth.
This year when the theme of HTKGAF promotes the message of being eco-friendly, Thakkar r saw a great opportunity to do his bit through his intimate-wear brand
Valentines for Hara Ghoda.
At the venue of the festival, the brand has set up a Valentines Lounge where the visitors of the festival can sit and relax. “We have come all the way from Vashi for the festival and plan to stay almost the entire day around the festival area. This seating arrangement is a big relief for people like me who get tired of walking after a point,” says Prajakta Mane a visitor at the fest.
Many senior citizens who are enthusiastic about the HTKGAF were also glad that this year proper arrangements were in place for them to enjoy the festival. 7272-yearyear-old Brijesh Singh says, “I usually avoid going to events which do not provide a place to sit for senior citizens. We too want to enjoy art. We too want to do our bit in helping save the environment. I’ve come because I was told this year they have this lounge system where one can relax, and enjoy the spirit of the festival.” He adds, “I’ve come with my family. They have gone to the other end to look at the installation and I’m happy to wait for them here.”
Couples were also seen posing with the Valentine heart and enjoying their time at the lounge.“We are happy to be associated with the HTKGAF 2018 that has taken up this wonderful cause of sensitising people to go green through art and entertainment. I hope we all will do our best and make sure we work towards making our immediate surroundings worth living,” says Thakkar.
Valentine has also installed heart on cards and suspended it from a tree at the Rampart Row area depicting their love for a healthy and sustainable environment and city. Apart from the lounge and the tree, Valentine’s t-shirt installation is also grabbing eyeballs.