THE EXTRAORDINARY FUSION OF ART AND ACTION
The power of art: be it film, theatre, dance or music, Kala Ghoda Arts Festival has blended art forms to bring about change and this is the very reason why, ZEE associated with the Hindustan Times Kala Ghoda Arts Festival 2018, a festival that exemplifies the core philosophy of ZEE — extraordinary together.
Commenting on the association with the festival, Prathyusha Agarwal the CMO of ZEE Domestic Broadcast said, “As the media and entertainment powerhouse, ZEE has always brought extraordinary entertainment together through its various verticals. We believe that extraordinary happens when art meets action and keeping in line with this year’s theme of The Hindustan Times Kala Ghoda Arts Festival 2018Hara Ghoda, we have partnered with them in their initiative to go green.”
She adds, “In the time and age where green spaces are a luxury especially in a city like Mumbai, we wanted to share a unique idea of springing nature despite space constraints through the concept of a vertical garden. The installation is resplendent with a colourful blend of potted flowering plants that come together to bring alive the creative exuberance of ZEE. We are thrilled that we could create a green installation using nature’s own form of artflowers.”
At the installation one could see ZEE’s efforts in involving visitors in the whole process by giving them seeds to create their own versions of extraordinary gardens with a pledge to make the city greener and sharing the memory of the festival in framed photo giveaways. This moment is also captured digitally and these picture collages were displayed at a
People waiting in a queue to take a look at the installation
The vertical garden concept at the Zee enclosure at HTKGAF