HT Cafe - - Lifestyle - Tor­sha Sen

The power of art: be it film, theatre, dance or mu­sic, Kala Ghoda Arts Fes­ti­val has blended art forms to bring about change and this is the very rea­son why, ZEE as­so­ci­ated with the Hin­dus­tan Times Kala Ghoda Arts Fes­ti­val 2018, a fes­ti­val that ex­em­pli­fies the core phi­los­o­phy of ZEE — ex­tra­or­di­nary to­gether.

Com­ment­ing on the as­so­ci­a­tion with the fes­ti­val, Prathyusha Agar­wal the CMO of ZEE Do­mes­tic Broad­cast said, “As the me­dia and en­ter­tain­ment pow­er­house, ZEE has al­ways brought ex­tra­or­di­nary en­ter­tain­ment to­gether through its var­i­ous ver­ti­cals. We be­lieve that ex­tra­or­di­nary hap­pens when art meets ac­tion and keep­ing in line with this year’s theme of The Hin­dus­tan Times Kala Ghoda Arts Fes­ti­val 2018Hara Ghoda, we have part­nered with them in their ini­tia­tive to go green.”

She adds, “In the time and age where green spa­ces are a lux­ury es­pe­cially in a city like Mumbai, we wanted to share a unique idea of spring­ing na­ture de­spite space con­straints through the con­cept of a ver­ti­cal gar­den. The in­stal­la­tion is re­splen­dent with a colour­ful blend of pot­ted flow­er­ing plants that come to­gether to bring alive the cre­ative ex­u­ber­ance of ZEE. We are thrilled that we could cre­ate a green in­stal­la­tion us­ing na­ture’s own form of art­flow­ers.”

At the in­stal­la­tion one could see ZEE’s ef­forts in in­volv­ing visi­tors in the whole process by giv­ing them seeds to cre­ate their own ver­sions of ex­tra­or­di­nary gar­dens with a pledge to make the city greener and shar­ing the mem­ory of the fes­ti­val in framed photo give­aways. This mo­ment is also cap­tured dig­i­tally and these pic­ture col­lages were dis­played at a

Peo­ple wait­ing in a queue to take a look at the in­stal­la­tion

The ver­ti­cal gar­den con­cept at the Zee en­clo­sure at HTKGAF

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