BOL­LY­WOOD’S SUPERHIT FRAN­CHISE FOR­MULA

As Gol­maal Again scores big and House­full 4 is an­nounced, we take a look at what makes movie se­ries so bank­able

HT City - - Front Page - Prashant Singh prashant.singh@htlive.com

What do House­full (2010), Sing­ham (2011) and Gol­maal (2006) have in com­mon? Well, be­sides be­ing big hits at the box of­fice, these pot­boil­ers also spawned three of Bol­ly­wood’s most suc­cess­ful fran­chises. The re­cently re­leased Gol­maal Again has be­come the big­gest mon­eyspin­ner in the fran­chise, while direc­tor Sa­jid Khan is back to helm the fourth film in the House­full se­ries, star­ring Ak­shay Ku­mar.

It wasn’t the case in the past years, but Bol­ly­wood seems to have de­vel­oped a knack for com­ing up with and sus­tain­ing hit fran­chises. What’s more, a num­ber of top stars are also choos­ing roles in block­buster fran­chises. The list in­cludes, Ajay Devgn, who head­lines the Sing­ham and Gol­maal se­ries; Ak­shay, who has fran­chises such as House­full, Hera Pheri, and Khi­ladi to his name; and Sal­man Khan, who has the Da­bangg and Tiger se­ries.

Ac­tor Hrithik Roshan is cred­ited with cre­at­ing Bol­ly­wood’s own su­per­hero fran­chise, Kr­rish. Then, San­jay Dutt is the face of the Munna Bhai se­ries; and the De­ols have come up with the Yamla Pagla Dee­wana films.

Other suc­cess­ful fran­chises in Bol­ly­wood in­clude Race, Wel­come, Dhoom, and Sarkar.

Trade an­a­lyst Taran Adarsh says, “The big rea­sons [why fran­chises have be­come pop­u­lar] are tre­men­dous re­call value and high en­ter­tain­ment quo­tient. When a fran­chise be­comes a brand, peo­ple can eas­ily as­so­ci­ate with it.” Re­fer­ring to Varun Dhawan’s se­quel to Sal­man’s 1997 hit, Jud­waa, Adarsh adds, “It wouldn’t be sur­pris­ing if Jud­waa 3 is also an­nounced in a few years’ time.”

Ac­tors ad­mit that “over time, fran­chises be­come brands”. Ajay says, “You can only make a fran­chise work when the char­ac­ters in the film work well. When you re­work a script, ev­ery­thing changes and it ex­cites you again. [The Gol­maal se­ries] is a brand that peo­ple love.”

Hrithik is look­ing for­ward to shoot­ing for Kr­rish 4. “I’m happy about the fact that dad (Rakesh Roshan) is ex­cited to make it, be­cause I think [the fran­chise] de­serves one more part,” he says.

Stills from the films House­full 3 (above), Kr­rish 3 (far right) and Gol­maal Again (right)

A still from Dhoom 3

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