Tight bud­get, strong pre-sales spell early suc­cess

HT City - - Front Page -

For a few years now, the Hindi film in­dus­try has been wit­ness­ing con­stant growth in the suc­cess of con­tent-driven films that are bud­geted cor­rectly. Vidya Balan’s next movie, Tumhari Sulu, has been made with the same ethos.

“A tight bud­get, high con­tent and strong pre-sales have spelt early suc­cess for Tumhari Sulu,” says a source. “Films such as Hindi Medium, Neerja and Shubh Man­gal Saavd­han have demon­strated that prof­its can be reaped by a sin­gu­lar fo­cus on con­tent. Now, Tumhari Sulu aims to take the ba­ton ahead. The mak­ers are con­fi­dent be­cause they have put to­gether an en­dear­ing slice-of-life story.”

The film is es­ti­mated to have been made on a bud­get of ₹17 crore — in­clud­ing prints and ad­ver­tis­ing — and has al­ready been ex­ten­sively mon­e­tised by pre-li­cens­ing the in­ter­na­tional, mu­sic, dig­i­tal and satel­lite rights, and in-film brand as­so­ci­a­tions, mak­ing breakeven re­quire­ment from the do­mes­tic box of­fice very low.

“Thanks to the teaser, trailer and songs, Sulu — the char­ac­ter — has al­ready res­onated with fam­i­lies and housewives across In­dia, even as the tracks Ban Ja Meri Rani and Hawa Hawai emerge as chart­busters,” adds the source.

When con­tacted, pro­duc­ers T-Se­ries and El­lip­sis En­ter­tain­ment, said, “It is as cru­cial to make a good film as it is to make it at a good price. Con­tent and eco­nom­ics need to go hand-in-hand, and this film is a shin­ing ex­am­ple of that.”

Tumhari Sulu re­leases on Novem­ber 17.

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.