Suc­cess for­mula

Will the F1 event spark off much­needed ac­tiv­ity in the G Noida mar­ket, asks Van­dana Ram­nani

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The much-awaited Grand Prix mo­ment has fi­nally ar­rived. Lean, mean For­mula One beasts are ready to race on Greater Noida’s speed tracks, just a few kilo­me­ters away from Cap­i­tal city Delhi. Much of the in­fra­struc­ture com­ing up around the Buddh In­ter­na­tional cir­cuit prom­ises to be im­pres­sive: from the plush homes dot­ting the lush green land­scapes with their golf cour­ses, to lakes and cricket sta­di­ums.

The news from this part of the world has been some­what good and bad — the land ac­qui­si­tion is­sue has not ex­actly helped, but the F1 event has fo­cused in­ter­na­tional at­ten­tion on the area.

As all things go then, does it makes sense to in­vest in Greater Noida? Yes, if you’re will­ing to stay in­vested for five to seven years and are happy with a 20% year-onyear re­turn, if not more, once the event be­comes a reg­u­lar an­nual af­fair.

And that’s not all – creating a reg­u­lar buzz through cor­po­rate events, train­ing acad­e­mies, au­to­mo­bile re­lated train­ing classes and world con­fer­ences will def­i­nitely help. The suc­cess for­mula lies in turn­ing Greater Noida into both a na­tional and in­ter­na­tional events des­ti­na­tion, point out real es­tate ex­perts.

“The im­me­di­ate im­pact of the F1 event will be sen­ti­men­tal rather than real. It will have an im­me­di­ate feel­good im­pact and put Noida on the global map, dis­pelling all neg­a­tive bi­ases and per­cep­tions about the area. It will give a boost to real es­tate sen­ti­ments, too,” says Anckur Sri­vast­tava of GenReal Ad­vis­ers.

“Both the F1 event and the soon-to-be op­er­a­tional Ya­muna Ex­press­way will bring pos­i­tive gains to Greater Noida. The F1 track is unique since it is not lo­cated far from the main city and is part of a mas­sive in­te­grated com­plex. It is sure to put the area on the global map,” says Vib­hor Gupta, DGM, mar­ket­ing, Jaypee Greens.

The F1 is a great an­chor for de­vel­op­ers as re­turns will not come from the event but out of the real

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