100 cases solved at re­dres­sal fo­rum

Apex body of builders to make the meet­ing a monthly fea­ture to re­solve pending cases

HT Estates - - HTESTATES - HT Es­tates Cor­re­spon­dent

as the use of drones for real-time con­struc­tion site sur­veil­lance and on­line pay­ment op­tions are be­ing de­vel­oped for the ease of home­buy­ing de­ci­sions and pur­chases as well.

Dig­i­tal mar­ket­ing, ul­ti­mately, works on trans­parency, trust and com­mu­nity build­ing. In real es­tate, value is pri­mar­ily cre­ated through project de­liv­ery and prod­uct qual­ity. Th­ese are what act as brand ad­vo­cates in most cases.

The time has come, how­ever, when devel­op­ment firms need to fo­cus on their brand po­si­tion­ing as a long-term strat­egy, spell­ing out what they would like their brands to mean to home­buy­ers over a pe­riod of time.

Credai NCR re­cently brought to­gether builders and buy­ers at an in­for­mal fo­rum to set­tle long­pend­ing is­sues of home­buy­ers, con­cern­ing the projects they had in­vested in. As many as 100 cases were re­solved within three hours.

The apex body of de­vel­op­ers in­tends to make the cus­tomer griev­ance re­dres­sal fo­rum (CGRF) a monthly fea­ture to en­sure that all pending cases are re­solved suc­cess­fully and the gap be­tween the de­vel­oper and the buyer is bridged, says Manoj Gaur, pres­i­dent, Credai NCR and MD, Gaur­sons.

CGRF was es­tab­lished in 2012. A to­tal of 1,615 cases were reg­is­tered till May 14, 2015, out of which 1,343 have been closed.

The idea be­hind hold­ing such meet­ings is to en­sure that there is self-reg­u­la­tion among the builder com­mu­nity be­fore the real es­tate reg­u­la­tor comes in. Us­ing peer pres­sure to solve cases in an in­for­mal man­ner will go a long way in im­prov­ing the im­age of the com­mu­nity. Most chap­ters across the coun- try have adopted this method to re­solve cases am­i­ca­bly. This in­cludes Ben­galuru and Pune, says Pankaj Goel of Ex­press Builders Ltd and sec­re­tary Credai NCR.

One such home­buyer i s Kuldeep Jain, who was promised a car park by a builder in 2005 that was never de­liv­ered un­til he ap­proached the fo­rum.

“My case was solved within min­utes. This ini­tia­tive is good but the or­ders passed by the fo­rum ought to be re­spected and ex­e­cuted. My sug­ges­tion is that if the builder does not ful­fill his com­mit­ment given to the buyer at the fo­rum, he should be pe­nalised,” says Jain.

Di­nesh Aneja, an­other buyer, had ap­proached this fo­rum be­cause the con­cerned builder had not given him a chance to dis­cuss the prob­lem he had and was re­luc­tant to give him time.

An­other buyer re­ceived a full re­fund along with 11% in­ter­est. He later agreed to with­draw the case pending be­fore a con­sumer court.

THINKSTOCK

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