100 cases solved at redressal forum
Apex body of builders to make the meeting a monthly feature to resolve pending cases
as the use of drones for real-time construction site surveillance and online payment options are being developed for the ease of homebuying decisions and purchases as well.
Digital marketing, ultimately, works on transparency, trust and community building. In real estate, value is primarily created through project delivery and product quality. These are what act as brand advocates in most cases.
The time has come, however, when development firms need to focus on their brand positioning as a long-term strategy, spelling out what they would like their brands to mean to homebuyers over a period of time.
Credai NCR recently brought together builders and buyers at an informal forum to settle longpending issues of homebuyers, concerning the projects they had invested in. As many as 100 cases were resolved within three hours.
The apex body of developers intends to make the customer grievance redressal forum (CGRF) a monthly feature to ensure that all pending cases are resolved successfully and the gap between the developer and the buyer is bridged, says Manoj Gaur, president, Credai NCR and MD, Gaursons.
CGRF was established in 2012. A total of 1,615 cases were registered till May 14, 2015, out of which 1,343 have been closed.
The idea behind holding such meetings is to ensure that there is self-regulation among the builder community before the real estate regulator comes in. Using peer pressure to solve cases in an informal manner will go a long way in improving the image of the community. Most chapters across the coun- try have adopted this method to resolve cases amicably. This includes Bengaluru and Pune, says Pankaj Goel of Express Builders Ltd and secretary Credai NCR.
One such homebuyer i s Kuldeep Jain, who was promised a car park by a builder in 2005 that was never delivered until he approached the forum.
“My case was solved within minutes. This initiative is good but the orders passed by the forum ought to be respected and executed. My suggestion is that if the builder does not fulfill his commitment given to the buyer at the forum, he should be penalised,” says Jain.
Dinesh Aneja, another buyer, had approached this forum because the concerned builder had not given him a chance to discuss the problem he had and was reluctant to give him time.
Another buyer received a full refund along with 11% interest. He later agreed to withdraw the case pending before a consumer court.