All about prop­erty sales

HT Estates - - FRONT PAGE -

Fes­tive de­lights: From Navra­tra to Diwali, the fes­ti­val sea­son is con­sid­ered aus­pi­cious for big-ticket pur­chases. This is the time when peo­ple take a fi­nal de­ci­son to buy a home if they have been wait­ing on the side­lines for an op­por­tune mo­ment The sales sea­son: The fes­tive sea­son is like the sales sea­son in re­tail. De­vel­op­ers of­fer in­cen­tives dur­ing this time to aug­ment sales. If there is an in­crease in ve­loc­ity of sales, it has more to do with the free­bies be­ing of­fered by de­vel­op­ers than an ac­tual in­crease in sales Free­bies ga­lore: The type of free­bies of­fered by de­vel­op­ers de­pends on how pres­ti­gious the project is and how big the brand is. It also de­pends on how des­per­ate the de­vel­oper is to get rid of his in­ven­tory Does an ad amount to con­sent? While last year, de­vel­op­ers were lur­ing home­buy­ers with sub­ven­tion schemes that pro­vide them the flex­i­bil­ity to pay when they have the cash flows, this year builders are of­fer­ing gold coins, air-con­di­tion­ers and free kitchen cab­i­nets Feel good fac­tor: The of­fers by real es­tate de­vel­op­ers do noth­ing much but con­trib­ute to the over­all feel-good fac­tor, cre­ate a noise and as­sure the buyer that he’s not the only one in the mar­ket search­ing for a home of his own

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