House nod for Outdoor Advertisement Policy
The House also passed the Punjab Municipal Outdoor Advertisement Policy, 2012, during the meeting.
The policy is applicable to all advertisements within the limits of the municipal corporation, whether on land, building, wall, hoarding, frame, kiosk, post, tree guards or through other means by which they are visible from a public place, whether moving or non-moving.
"The policy discourages visual cluttering and provides for allocation of advertisement sites through transparent procedure that is auction and e-tendering. All the municipalities are expected to earmark areas and sites for outdoor advertisement and allot the same in keeping with the parameters defined in the policy," read the notification.
The House passed the policy that was stated in the agenda.