Images Retail - - CONTENTS - – By IM­AGES Re­tail Bu­reau

Re­tail­ers in In­dia are mak­ing prag­matic moves rang­ing from ex­pan­sion to strate­gis­ing and ven­tur­ing into new do­mains in or­der to make their busi­nesses prof­itable.


Swedish fash­ion re­tailer Hennes & Mau­ritz (H&M) will add eight more stores to its net­work over the next six months fo­cus­ing on tier II cities. H&M will add 1.60 lakh square feet of re­tail space by the end of this year, to­talling 6.50 lakh square feet within two years of start­ing its op­er­a­tion in In­dia. The ad­di­tion of new stores would take its store count to 24. Be­sides, the com­pany has also plans to go on­line in the In­dian mar­ket from 2018. “This au­tumn, H&M will have 8 more stores across Mum­bai, Ban­ga­lore, Delhi NCR as well as In­dore, Coim­bat­ore and Amritsar. Adding a to­tal of 1,60,000 square feet of re­tail space,” H&M In­dia Coun­try Man­ager Janne Ei­nola told news agency PTI.

“We do see In­dia as an im­por­tant part of our global ex­pan­sion; we aim to grow with our busi­ness con­cept of Fash­ion and Qual­ity at the Best price in a sus­tain­able way,” he fur­ther told PTI. H&M In­dia clocked sales of ap­prox­i­mately Rs 435 crore from De­cem­ber 1, 2016 to May 31, 2017. The Swedish firm, which last week came out with its six months re­port, said that to start on­line sales from 2018 is a move to tap the grow­ing e-com­merce seg­ment. “In­dia will be a new H&M on­line mar­ket in 2018. Ad­di­tional new on­line mar­kets will open in 2018,” the com­pany had said in the re­port. How­ever, the com­pany did not share de­tails about its on­line sales strat­egy, as how it would start op­er­a­tions in In­dia. “H&M is es­pe­cially ex­cited to ex­pand its reach in In­dia, a mar­ket that poses tremen­dous po­ten­tial both in Tier I & Tier II cities and now on­line” Ei­nola said. In the first half of 2017, H&M rolled out six new on­line mar­kets — Tur­key, Tai­wan, Hong Kong, Ma­cao, Sin­ga­pore and Malaysia and has plans to add Philip­pines and Cyprus later in 2017.


Flip­kart Fash­ion has launched its first fash­ion pri­vate la­bel for men – Metronaut, a con­tem­po­rary ur­ban fash­ion line of­fer­ing the trendi­est styles at in­cred­i­ble price points. A mix of un­pre­ten­tious, con­tem­po­rary and smart, the col­lec­tion will fea­ture a wide range of over 300 styles in men’s cloth­ing and ac­ces­sories which will be rapidly ramped up to tap into the grow­ing mar­ket amongst fash­ion-for­ward In­dian men.

Men’s ap­parel has been one of the largest and fastest grow­ing cat­e­gories in the on­line life­style space in In­dia. It has been ob­served that men have a high affin­ity to seek and shop for brands while shop­ping on­line. How­ever, through ex­ten­sive track­ing and anal­y­sis of the pur­chase and re­turns be­hav­iour of men shop­pers, Flip­kart ob­served a dras­tic gap in the de­mand of con­sumers com­pared to goods avail­able in the mar­ket.

With this launch, Flip­kart aims to squarely solve qual­ity is­sues and of­fer prod­ucts at af­ford­able price points, with great styles, per­fect fit, and longevity, and thereby cre­ate a trusted brand in a frag­mented mar­ket of ca­sual men’s wear. Speak­ing on the launch, Head – Flip­kart Fash­ion, Rishi Va­sudev said, “Men’s fash­ion is one of our fastest grow­ing cat­e­gories, and we are one of the dom­i­nant play­ers with over 40 per cent mar­ket share. With the launch of Metronaut, our ob­jec­tive is to ex­pand our men’s fash­ion port­fo­lio and of­fer op­ti­mum qual­ity prod­ucts at com­pet­i­tive price points to our male con­sumers.” He fur­ther added, “Metronaut is ex­pected to help us grow Flip­kart’s men cloth­ing busi­ness fur­ther and en­able cre­ation of stick­i­ness for our large male shop­per base.”

Re­tail­ers in In­dia are mak­ing prag­matic moves rang­ing from ex­pan­sion to strate­gis­ing and ven­tur­ing into new do­mains in or­der to make their busi­nesses prof­itable. Here’s a look at re­cent re­tail hap­pen­ings.


Tur­tle, a pre­mier men’s life­style brand re­cently opened their 100th ex­clu­sive brand store at Baguihati, Kolkata. The store, spread across an en­tire floor at Raghu­nath­pur show­cases some of the best in class men’s wear ex­clu­sively de­signed for the mod­ern man. The bou­tique is en­tirely ded­i­cated to the men’s ap­parel and ac­ces­sories prêt-à-porter col­lec­tions. The store was in­au­gu­rated by noted Ben­gali cinema ac­tor Pram­brata Chat­ter­jee and Di­rec­tor, Tur­tle Lim­ited, Shi­tan­shu Jhun­jhun­wala. A gala fash­ion show was also or­ga­nized at the store to mark the cel­e­bra­tion of 100th store.

The 1000 sq. ft. show­room ex­hibits for­mal shirts and trousers in pure cot­ton and linen. The in­ter­na­tional de­signs cou­pled with the ad­ven­tur­ous colour palate strive to cre­ate an ef­fort­lessly cool yet pro­fes­sional look. The ‘Sport Club’ col­lec­tion com­prise of a range of Den­ims, T-shirts and Polo necks etc in ver­sa­tile colours. The store will also house the much cov­eted ‘Hand Wo­ven Col­lec­tion’ of Tur­tle. The brand has been the first to in­tro­duce the orig­i­nal ‘desi’ fab­ric of In­dia in a mod­ernised and trendy avatar.

Apart from the ul­ti­mate men’s ap­parel col­lec­tion, ac­ces­sories such as belts, wal­lets, cuff links and ties are also on of­fer. “It is a mat­ter of pride for us, a long-cher­ished jour­ney with the open­ing of the 100th ex­clu­sive store of Tur­tle. We have al­ways kept in mind the con­sumer de­mands and the change in mar­ket trend with re­gards to our de­sign­ing and prod­uct qual­ity and moved ahead ac­cord­ingly. We would like our con­sumers to en­joy ap­parel shop­ping ex­pe­ri­ence at our stores and I do hope that our hos­pi­tal­ity apart from the wide va­ri­ety of chic col­lec­tion would make them feel con­tent. “


Malaysia-based Korean con­cept re­tail store KIODA plans to open 300 stores in In­dia by 2021 and has tied up with a fran­chis­ing com­pany which will in­vest US $10 mil­lion for ex­pan­sion and mar­ket­ing. KIODA, which has a prod­uct range of cos­met­ics, gifts, sta­tionery and house­hold items, is look­ing to source 25-30 per cent of its prod­ucts lo­cally for In­dian stores and rest to be im­ported from Malaysia. KIODA will open 300 stores in the next four years, the com­pany said in a state­ment. “We even­tu­ally want to source prod­ucts from In­dia it­self es­pe­cially in the F&B range. KIODA stores will be unique stores which have a Korean con­cept and ex­pe­ri­ence,” Man­ag­ing Di­rec­tor, KIODA, Alvin said. The com­pany, which cur­rently has pres­ence in Sin­ga­pore and China apart from Malaysia, plans to ex­pand to 13 more coun­tries by 2018.


Fu­ture Group re­cently launched its first ever Next Gen­er­a­tion Cen­tral brand at New Town, Ra­jarhat. Cen­tral of­fers world class de­signs, with over 500 brands dis­played in high def­i­ni­tion, and lat­est trends mak­ing this the one-stop des­ti­na­tion for shop­pers. Spread over a sprawl­ing 100,000 sq. ft. Cen­tral aims to at­tract the style savvy in­di­vid­u­als from the city. With world class ser­vices and a bou­quet of high fash­ion brands to shop from un­der one roof, the Next Gen­er­a­tion Cen­tral will take the shop­pers’ buy­ing ex­pe­ri­ence to the next level.

With state of the art dé­cor, min­i­mal­is­tic fix­tures and an as­pi­ra­tional fash­ion bou­tique feel, the Next Gen­er­a­tion Cen­tral vows to pro­vide a de­light­ful shop­ping ex­pe­ri­ence to its cus­tomers right from the time they en­ter the store to the billing and cash coun­ters. The space has sub­tle dis­plays that com­pli­ments the store de­sign and aes­thet­ics. The store is de­signed and spe­cial­ized to of­fer an en­hanced and a more cus­tom­ized ser­vice to shop­pers as per in­ter­na­tional stan­dards.

The Next Gen­er­a­tion Cen­tral will show­case a pre­mium mix of na­tional and in­ter­na­tional brands in var­i­ous cat­e­gories like Men’s and Ladies For­mal Wear, Ca­sual Wear, Eth­nic Wear, Cos­met­ics, Fra­grances, Hand­bags, Watches, Men’s and Ladies Footwear, Toys, Kids Ap­parel, Lin­gerie and more. From brands like Tommy Hil­figer, Guess, Gucci, FCUK to ac­claimed de­signer names like Michael Kors, Gior­gio Ar­mani, Fer­rag­amo, Calvin Klein, Diesel, Roberto Cavalli, Ver­sace, Dolce & Gab­bana, Cen­tral will serve as the one stop shop for the fash­ion-con­scious cus­tomers of the cap­i­tal. Speak­ing at the launch, Kishore Biyani, Group CEO, Fu­ture Group said, “Kolkata was the first city with which we started Fu­ture Group.

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.