LAUNCH RE­LIANCE RE­TAIL LAUNCHES PROJECT EVE

Images Retail - - CONTENTS - – By IM­AGES Re­tail Bu­reau

In a pi­o­neer­ing ef­fort that re­de­fines the shop­ping ex­pe­ri­ence of In­dian women, PROJECT EVE has launched its first flag­ship store in Mum­bai.

uilt with a mis­sion to con­stantly cre­ate new and in­no­vate, the store of­fers im­pec­ca­ble ex­pe­ri­ence through its el­e­gant am­bi­ence, in-store sa­lon, per­sonal stylist, plush trial rooms with lounge area along with a cu­rated col­lec­tion in ap­parel and beauty. Some in­ter­na­tional brands like Saint Tropez and Juna Rose are ex­clu­sively avail­able at Project Eve Store. Ap­parel col­lec­tion in In­dian and West­ern wear in­cludes Hand­picked brands, own la­bel

B– Project Eve and an ex­clu­sive de­signer col­lec­tion by Rahul Mishra. Key brands in In­dian and west­ern wear in­clude AND, Kraus, Le­vis, Vero Moda, Only, W, Swadesh.

Built for the dis­cern­ing woman, the store of­fers pre­cious jewellery form Gi­tan­jali Jew­els, beauty prod­ucts from the likes of Cham­bor, Lo­real Paris, Isadora etc and Fra­grances from Bvl­gari, Issey Miyake, Hugo Boss, Gucci, El­iz­a­beth Ar­den and many more. Project Eve also boasts of the ‘lin­gerie and beauty’ Store-in-store’ for­mat of Marks and Spencers. This is the first time glob­ally that M&S has launched an SIS, away from its ex­clu­sive store for­mat.

Project Eve is crafted es­pe­cially around women - to cel­e­brate her. Every as­pect of the store speaks loudly for women, may it be the col­lec­tion with lim­ited sizes for ex­clu­siv­ity, dis­cov­ery based aisle struc­ture, in­ter­na­tional ex­pe­ri­ence & am­bi­ence, high street store staff or minute de­tail­ing like twin trial room, charg­ing dock­ets and ex­press check out at beauty sec­tion. The spa­cious trial rooms have been thought­fully de­signed to pam­per women with el­e­gance in­clud­ing de­tail­ing like side ta­bles, seat­ing space and light modes for day and evening looks.

Re­liance re­tail has ag­gres­sive plans of ex­pan­sion for the new pre­mium re­tail for­mat. It plans at ex­pand its reach to top 10 cities across the coun­try. The for­mat will also have a café in its stand­alone stores to come in next few months.

The larger mis­sion of Project Eve ex­tends be­yond its ex­clu­sive and aes­thetic of­fer­ing. The brand cam­paign of #Myeves­pi­ra­tion, is a so­cial move­ment to recog­nise and cel­e­brate women who in­spire one another. Along with per­son­alised in­vites – a unique hand de­liv­ered cor­sage, cus­tomised spe­cial com­pli­ment but­tons have been placed around the city.

In a pi­o­neer­ing ef­fort that re­de­fines the shop­ping ex­pe­ri­ence of In­dian women, PROJECT EVE has launched its first flag­ship store in Mum­bai. The store in Inor­bit Malad spans across 10,000 sqft which is a unique con­cept in pre­mium seg­ment with a strong fo­cus on in­de­pen­dent and so­phis­ti­cated women in the age group of 25-40. Project Eve is the des­ti­na­tion store which is built around the women to pro­vide nearly every­thing that a woman needs to look & feel good.

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