REPORT INDIA FASHION FORUM (IFF 2017)
A brief synopsis on enhancing supply chain capabilities for a great customer experience and about IOT & virtualization of retail.
or successfully serving omni-channel demand now and in the future, retailers must recognize and accept that changing market dynamics necessitates adjustments to the old ways of doing things. As customer behaviour is evolving in the omni-channel environment, getting the right fashion products to the right sales channels can be a highly complex process and supply chain proves and will prove to be crucial for this retail evolution. The session, cochaired by Dhruv Agarwal, Chief Strategy Officer, GATI and Kundan Chauhan, Headsupply Chain Operations, GATI, featured a set of luminaries from the industry talk about the importance of supply chains for customer experience.
“Supply chain is the big part of building and maintaining customer experience and loyalty for a brand. Over the
Flast 2-3 years, CEOS and CFOS have started taking interest in trying to fi gure out ways to build very responsive supply chain for retailers and brands to keep a consistent customer experience throughout,” said Agarwal from GATI.
Speaking on the topic, Bangladesh’s footwear manufacturer and retailer, Apex Footwear’s MD,
Syed Naseem Manzur said, “Coming from a factory background into retail, the experience on the supply chain is very interesting because I think the expectations are completely opposite. Factories traditionally, in our part of the world, have never been agile; it always has been about stable and predictable production. But if you are talking about customer centric productions, what we are realizing today is that you have to put your money where your mouth is. If you want your supply chain to be responsive, you need to be able to give the factory a production team forecast and future orders on material. Because, what slows down the factory is not the production time, it’s the lead time on the material.”
Furthermore, Aqeel Ahmed, MD, Florence Shoes, talked about the shoes industry and its potential in India. Florence Shoes, which has 65 percent of its business in the US, 25 percent in Europe and 10 percent in England, is launching a French shoe brand, Guy Laroche in India. He said, “India produces 1.2 billion pairs of shoes and the understanding that a majority of it is exported is a myth. On the contrary, only 10 percent of the shoes of the entire production of this country is being exported, as compared to China, Vietnam, etc. One reason to launch Guy Laroche in India is that the country needs to have a product which is at par with the European and American brands.”
Emphasizing on the importance of supply chain and logistics, Darshana Srivastava, Head of VM, Gap
While most retailers understand the importance of providing a consistently positive customer experience, many struggle with legacy systems that fails to address customer experience needs. To successfully serve omnichannel demand now and in the future, retailers must recognize and accept that changing market dynamics which necessitates adjustments to the old ways of doing things. As customer behaviour is evolving in the Omnichannel environment, getting the right fashion products to the right sales channels can be a highly complex process. This power-packed session demonstrated how to be supply chain ready for the next phase of retail evolution.
Arvind Lifestyle Brands, said, “The logistics or the supply chain for visual merchandising plays a very important role. Because it is only when you send the products to the store that we walk on overall presentation of the products. If the sell-through is high, the challenge is really how you turn around the store into the best presentation possible. And for that, one obviously needs a really strong supply chain and logistics. Logistics and supply chain can help to ensure that we get that replenishment or the new flow of stocks on time before certain hours, so that we have enough time to put things up on floors to sell, which is the last means for any retail business.”
–C Devdas Nair, Customer Care Associate & Head Supply Chain & Mission Control,
–Darshana Srivastava, Head of VM, Gap- Arvind Lifestyle
–Dhruv Agarwal, Chief Strategy Officer, GATI
–Ishaan Sachdeva, Director, Alberto Toressi
–Aqeel Ahmed, MD, Florence Shoe
Head- Merchandise Planning & India
Sourcing, Celio Future Fashion
AVP- SCM, Aditya Birla Fashion
Vice President- Offline Retail Strategy, Pretty Secrets.com
–Praney Malhotra, Head- Supply Chain, Arvind
–Ojas Nishar, Director, Vitamins