BEYOND THE OBVIOUS
Within the realm of digital and social, are there preferences amongst the platforms used?
Does anyone venture beyond Facebook and Twitter to create connections?
The Marketing Heads responses indicate that while Facebook is the most dominant and preferred social media platform, other platforms are gaining acceptance and momentum. Instagram comes in at a clear No. 2 with Twitter coming in at No.3. Linkedin, Snapchat, Whatsapp and Pinterest are still amongst the next rung of platforms with no clear preference for the retailers - ranked between 4-9 by different Marketing Heads. What is interesting to note is that platforms such as Flickr, Tumblr and Tinder, though lower on the chain, have also started gaining traction.