BE­YOND THE OB­VI­OUS

Images Retail - - COVER STORY -

Within the realm of dig­i­tal and so­cial, are there pref­er­ences amongst the plat­forms used?

Does any­one ven­ture be­yond Face­book and Twit­ter to cre­ate con­nec­tions?

The Mar­ket­ing Heads re­sponses in­di­cate that while Face­book is the most dom­i­nant and pre­ferred so­cial me­dia plat­form, other plat­forms are gain­ing ac­cep­tance and mo­men­tum. In­sta­gram comes in at a clear No. 2 with Twit­ter com­ing in at No.3. Linkedin, Snapchat, What­sapp and Pin­ter­est are still amongst the next rung of plat­forms with no clear pref­er­ence for the re­tail­ers - ranked be­tween 4-9 by dif­fer­ent Mar­ket­ing Heads. What is in­ter­est­ing to note is that plat­forms such as Flickr, Tum­blr and Tin­der, though lower on the chain, have also started gain­ing trac­tion.

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