Head-mar­ket­ing, Pepe Jeans In­dia Lim­ited

Images Retail - - COVER STORY -

Neha has over 12 years of rich in­dus­try ex­pe­ri­ence in the mar­ket­ing and PR do­main. In her cur­rent role at Pepe Jeans, Neha is re­spon­si­ble for de­vel­op­ing and im­ple­ment­ing sea­son-wise brand strate­gies that sup­port the over­all busi­ness growth plan. Neha also works closely with the sales team-help­ing them meet their com­mer­cial ob­jec­tives by pro­vid­ing ap­pro­pri­ate ma­te­ri­als in­clude work­ing closely with the re­spec­tive teams to de­velop and ex­e­cute var­i­ous pro­mo­tions at na­tional/ re­gional level to in­crease sales and gen­er­ate foot­falls at the stores. Ad­di­tion­ally, she also en­gages in an on­go­ing anal­y­sis of mar­ket and con­sumer trends.

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