VARUN ARORA

Head of Busi­ness - E-com­merce, Orra Fine Jewellery Pvt. Ltd.

Images Retail - - COVER STORY -

With over twenty-seven years of ex­pe­ri­ence in the jewellery in­dus­try, Varun has man­aged di­verse port­fo­lios from han­dling re­tail op­er­a­tions and mar­ket­ing to play­ing a piv­otal role in de­sign­ing a new iden­tity for the brand from an ex­port-ori­ented en­ter­prise, ‘In­ter­gold’ to a re­tail jewellery brand ‘ORRA’, which is In­dia’s most trusted brand in di­a­mond jewellery. Lead­ing the brand into the dig­i­tal space by set­ting up the e-com­merce busi­ness, Varun has been in­stru­men­tal in defin­ing the con­tem­po­rary sales pro­cesses and sys­tems to gen­er­ate de­mand at a fast pace over the years.

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