Tif­fany & Co re­cently ap­pointed former Diesel chief ex­ec­u­tive Alessan­dro Bogli­olo as CEO. He will also be join­ing the board of di­rec­tors. Bogli­olo, a lux­ury in­dus­try vet­eran with 16 years of ex­pe­ri­ence at Bul­gari — where he was chief ex­ec­u­tive when the fine jew­eller sold to LVMH for more than US $5.2 bil­lion in 2011 — has served as the chief ex­ec­u­tive of Ital­ian fash­ion and ac­ces­sories brand Diesel since 2013, and will be­gin his post at Tif­fany on Oc­to­ber 2.

At Diesel, Bogli­olo led a turn­around strat­egy aimed at re­claim­ing the com­pany’s lux­ury im­age, by scal­ing back sales to whole­sale cus­tomers and im­prov­ing cus­tomer ser­vice.

He will suc­ceed Fred­eric Cu­me­nal, who was ousted by the New York-based com­pany in Fe­bru­ary af­ter it had posted de­clin­ing sales and prof­its for two years in a row. Chair­man Michael Kowal­ski served as in­terim chief while the com­pany searched for a suc­ces­sor. Tif­fany has been plagued by the chal­lenges pre­sented by a strong U.S. dol­lar, in­clud­ing a de­cline in tourism spend­ing. Younger shop­pers are also spend­ing less on jew­elry and it has had to put up with a headache at its flag­ship store in New York City, which is next to Trump Tower and has been sub­jected to height­ened se­cu­rity.

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