BUYING & MERCHANDISING:
WILL THE HEART OF RETAIL WIN THE HEARTS OF CONSUMERS?
In the last few years, we have witnessed enough discussions on omni channel strategies, digital strategies from a marketing lens, customer loyalty, and shopper experience. Yet, the focus on Buying and Merchandising strategies in the new world has been virtually nonexistent. In this article, we explore the challenges faced by the B&M teams, the strategies they deploy to ensure that products fly off the shelves, as well as their perspective on the role of B&M in the future - what will impact it and how it will change.