BUY­ING & MER­CHAN­DIS­ING:

WILL THE HEART OF RE­TAIL WIN THE HEARTS OF CON­SUMERS?

Images Retail - - CONTENTS -

In the last few years, we have wit­nessed enough dis­cus­sions on omni chan­nel strate­gies, dig­i­tal strate­gies from a mar­ket­ing lens, cus­tomer loy­alty, and shop­per ex­pe­ri­ence. Yet, the fo­cus on Buy­ing and Mer­chan­dis­ing strate­gies in the new world has been vir­tu­ally nonex­is­tent. In this ar­ti­cle, we ex­plore the chal­lenges faced by the B&M teams, the strate­gies they de­ploy to en­sure that prod­ucts fly off the shelves, as well as their per­spec­tive on the role of B&M in the fu­ture - what will im­pact it and how it will change.

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