EX­HI­BI­TION & MORE

RE­TAIL SUP­PORT ZONE, CON­CEPTS ZONE, REAL ES­TATE ZONE

Images Retail - - CONTENTS -

Ex­hi­bi­tion ar­eas at IRF 2017 show­cased next-gen­re­tail store dif­fer­en­ti­a­tion, de­sign and lo­ca­tion ideas

RE­TAIL SUP­PORT ZONE

In­dia’s Largest & Most Com­pre­hen­sive Ex­po­si­tion for Re­tail Sup­port Sys­tems, Store De­sign & Ac­ces­sories: There are some trends that are no longer in the dis­tant fu­ture; ev­i­dence of in­tu­itive tech­nolo­gies such In­ter­net of Things and Bea­cons are al­ready be­ing tested by scores of re­tail­ers across the globe.

The age of ex­pe­ri­en­tial re­tail de­mands stand-alone sta­tus for re­tail de­sign. Phys­i­cal stores are ef­fec­tively bill­boards for brands, and re­tail de­sign­ers are to­day the artists who cre­ate more and more in­tu­itive, com­pelling en­vi­ron­ments for con­sumers. Along with phys­i­cal el­e­ments such as props, fix­tures and light­ing, technology is now em­bed­ded in the soul of out­stand­ing store am­bi­ences.

IRF 2017 dis­played the most in­no­va­tive, fu­tur­is­tic store de­sign and re­tail sup­port so­lu­tions and con­cepts that blend the real with vivid imag­i­na­tion, and the phys­i­cal with dig­i­tal.

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