EXHIBITION & MORE
RETAIL SUPPORT ZONE, CONCEPTS ZONE, REAL ESTATE ZONE
Exhibition areas at IRF 2017 showcased next-genretail store differentiation, design and location ideas
RETAIL SUPPORT ZONE
India’s Largest & Most Comprehensive Exposition for Retail Support Systems, Store Design & Accessories: There are some trends that are no longer in the distant future; evidence of intuitive technologies such Internet of Things and Beacons are already being tested by scores of retailers across the globe.
The age of experiential retail demands stand-alone status for retail design. Physical stores are effectively billboards for brands, and retail designers are today the artists who create more and more intuitive, compelling environments for consumers. Along with physical elements such as props, fixtures and lighting, technology is now embedded in the soul of outstanding store ambiences.
IRF 2017 displayed the most innovative, futuristic store design and retail support solutions and concepts that blend the real with vivid imagination, and the physical with digital.