ABOUT SPLASH FASHIONS
Splash, part of the Landmark Group, is one of the biggest retail conglomerates in the Middle East and India.
Founded in 1993 as a single-brand store in Sharjah, in the United Arab Emirates, Splash has grown to over 287 stores across 13 countries.
Earlier, basic and essentials accounted for almost 70 percent of the merchandise in Splash stores. Now fashion occupies half the merchandise.
In other markets, fashion accounts for over 70 percent and, with a positive response from the Indian market, Splash wants to take fashion to that level here as well.
The brand has 11 stores in the south. But it has seen better growth in the western and northern markets of late.
Cities like Mumbai, Pune and Delhi have done better than southern cities. These two regions have seven to eight stores now and going ahead Splash will ensure that these regions have a deeper presence with more stores.