Images Retail - - RETAIL LEADER -

Splash, part of the Land­mark Group, is one of the big­gest re­tail con­glom­er­ates in the Mid­dle East and In­dia.

Founded in 1993 as a sin­gle-brand store in Shar­jah, in the United Arab Emi­rates, Splash has grown to over 287 stores across 13 coun­tries.

Ear­lier, ba­sic and es­sen­tials ac­counted for al­most 70 per­cent of the mer­chan­dise in Splash stores. Now fash­ion oc­cu­pies half the mer­chan­dise.

In other mar­kets, fash­ion ac­counts for over 70 per­cent and, with a pos­i­tive re­sponse from the In­dian mar­ket, Splash wants to take fash­ion to that level here as well.

The brand has 11 stores in the south. But it has seen bet­ter growth in the western and north­ern mar­kets of late.

Cities like Mum­bai, Pune and Delhi have done bet­ter than south­ern cities. These two re­gions have seven to eight stores now and go­ing ahead Splash will en­sure that these re­gions have a deeper pres­ence with more stores.

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