VIRTUOUS RE­TAIL TO LAUNCH VR CHEN­NAI IN 2018

Images Retail - - IN FOCUS -

Virtuous Re­tail an­nounced the brand launch of its flag­ship re­tail cen­ter VR Chen­nai at the In­dia Re­tail Fo­rum 2017 Fol­low­ing the suc­cess­ful launches of VR Surat in May 2013, VR Bengaluru in 2016, and the ac­qui­si­tion of North Coun­try Mall, now known as VR Pun­jab – in early 2017, VR Chen­nai is an ex­cit­ing ad­di­tion in the se­ries of de­vel­op­ments un­der the Virtuous Re­tail um­brella. In­spired by the soar­ing Gop­u­rams of the tem­ples of Chen­nai, and the tech­ni­colour of the Madras Check, this strik­ing con­tem­po­rary ad­di­tion to Chen­nai’s rich her­itage will re­de­fine the city’s land­scape. With over 1,000,000 sq. ft. of re­tail, com­mu­nity, en­ter­tain­ment and leisure space, VR Chen­nai of­fers a mix of the best of local, na­tional and in­ter­na­tional re­tail­ers and pro­grammes to con­nect com­mu­ni­ties and at­tract res­i­dents and tourists of ev­ery age and as­pi­ra­tion. Some of the brands that will have their re­tail stores at VR Chen­nai in­clude H&M, Aero­postale, Sephora, For­ever 21, PVR (with IMAX), GAP, a flag­ship Ap­ple store, Life­style, Home Cen­tre, Louis Phillippe, and Allen Solly. VR will in­tro­duce its in­no­va­tive ‘Mas­ter Re­tailer’ for­mats, in­clud­ing a pre­mium lux­ury ho­tel and thought­fully de­signed com­mu­nity event spa­ces. VR Chen­nai will also in­tro­duce ‘Food­box’ which of­fers multi-cui­sine, all-day din­ing op­tions for an un­ri­valed ex­pe­ri­ence. Strate­gi­cally lo­cated in An­nana­gar, VR Chen­nai will be the state’s first ex­pe­ri­en­tial life­style desti­na­tion.

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