VIRTUOUS RETAIL TO LAUNCH VR CHENNAI IN 2018
Virtuous Retail announced the brand launch of its flagship retail center VR Chennai at the India Retail Forum 2017 Following the successful launches of VR Surat in May 2013, VR Bengaluru in 2016, and the acquisition of North Country Mall, now known as VR Punjab – in early 2017, VR Chennai is an exciting addition in the series of developments under the Virtuous Retail umbrella. Inspired by the soaring Gopurams of the temples of Chennai, and the technicolour of the Madras Check, this striking contemporary addition to Chennai’s rich heritage will redefine the city’s landscape. With over 1,000,000 sq. ft. of retail, community, entertainment and leisure space, VR Chennai offers a mix of the best of local, national and international retailers and programmes to connect communities and attract residents and tourists of every age and aspiration. Some of the brands that will have their retail stores at VR Chennai include H&M, Aeropostale, Sephora, Forever 21, PVR (with IMAX), GAP, a flagship Apple store, Lifestyle, Home Centre, Louis Phillippe, and Allen Solly. VR will introduce its innovative ‘Master Retailer’ formats, including a premium luxury hotel and thoughtfully designed community event spaces. VR Chennai will also introduce ‘Foodbox’ which offers multi-cuisine, all-day dining options for an unrivaled experience. Strategically located in Annanagar, VR Chennai will be the state’s first experiential lifestyle destination.