Oberoi Mall’s Unique Con­sumer Fo­cus

Images Retail - - COVER STORY -

Flag­ship Event – Women’s Wed­nes­day, is a ma­jor at­trac­tion.

In­tel­lec­tual Events – Light up Luck (Di­wali Fes­ti­val), Jin­gle All The Way (Christ­mas Event), Denim Call­ing (Denim Fes­ti­val) among oth­ers

Priv­i­lege Loy­alty

Pro­gram – Club Uno has a data­base of over 10,000 de­lighted mem­bers

Phoenix Mar­ket City: Ris­ing Above Com­pe­ti­tion

A court­yard for host­ing events in­clud­ing live con­certs and shop­ping fes­ti­vals.

Phoenix Gift Card

Us­ing tech­nol­ogy and in­no­va­tion for cus­tomer sat­is­fac­tion – touch­screen floor plans, in­no­va­tive di­rec­tion sig­nages, themed dé­cor, art and am­bi­ence upgra­da­tion

Lulu Mall: Loy­alty Above Rest

Lulu’s loy­alty pro­gram has helped to es­tab­lish a di­rect re­la­tion­ship with cus­tomers, which goes be­yond their vis­its to the mall, says Shibu Philips Shop­pers can use their smart­phone to scan pur­chase re­ceipts in ex­change for points that can be re­deemed against gift vouch­ers

Ev­ery time you spend your money within the mall – from spend­ing money to park your car or to watch a movie, you will earn loy­alty points, which is as good as money within the mall

Close to 25 per­cent of the mall sales are re­flected in the loy­alty bill sub­mis­sions. But the cus­tomer base forms a much larger per­cent­age

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