IKEA TO SET UP HEJ HOMES IN HYDERABAD
Swedish home furnishing retail giant IKEA is all set to open its first store in Hyderabad in early 2018. But before that, just to give India a taste of what IKEA furniture feels like, the brand has set up pop-up stores called Hej Homes in November at Forum Mall, Hyderabad. Mirroring the features offered in global IKEA stores, Hej Homes store will be set up in places with high footfalls – like malls – to attract the maximum number of consumers.
Soon after launching Hej Homes, IKEA, which is the world’s biggest furniture retailer, will open its first India store – spread across 400,000 sq.ft.– in Hyderabad in December 2017. The store will feature 7,500 furniture and home furnishing products and a 1,000-seater restaurant serving healthy and nutritious Indian and Swedish cuisine. It will also have a play area for children and a daycare centre for children of its employees. IKEA is investing ₹700 crore in the Hyderabad store and will hire 500 direct workers and provide 1,500 indirect jobs.
IKEA is also planning to double its sourcing from India from €300 million to €600 million by 2020. About 70 percent of the current sourcing is in textiles and rugs. After Hyderabad and Mumbai, IKEA will be opening stores in Bengaluru and Delhi NCR. The company has plans to open two to three retail stores every year.
Ahmedabad, Chennai, Kolkata, Pune and Surat are the other cities IKEA is looking at. It will host 5-6 million customers every year. The customers will be able to touch and feel the products at the store and they will also have the option of ordering the same online.