IKEA TO SET UP HEJ HOMES IN HYDERABAD

Images Retail - - NEWSMAKERS NATIONAL -

Swedish home fur­nish­ing re­tail gi­ant IKEA is all set to open its first store in Hyderabad in early 2018. But be­fore that, just to give In­dia a taste of what IKEA fur­ni­ture feels like, the brand has set up pop-up stores called Hej Homes in Novem­ber at Fo­rum Mall, Hyderabad. Mir­ror­ing the fea­tures of­fered in global IKEA stores, Hej Homes store will be set up in places with high foot­falls – like malls – to at­tract the max­i­mum num­ber of con­sumers.

Soon after launch­ing Hej Homes, IKEA, which is the world’s big­gest fur­ni­ture re­tailer, will open its first In­dia store – spread across 400,000 sq.ft.– in Hyderabad in De­cem­ber 2017. The store will fea­ture 7,500 fur­ni­ture and home fur­nish­ing prod­ucts and a 1,000-seater restau­rant serv­ing healthy and nu­tri­tious In­dian and Swedish cui­sine. It will also have a play area for chil­dren and a day­care cen­tre for chil­dren of its em­ploy­ees. IKEA is in­vest­ing ₹700 crore in the Hyderabad store and will hire 500 di­rect work­ers and pro­vide 1,500 in­di­rect jobs.

IKEA is also plan­ning to dou­ble its sourc­ing from In­dia from €300 mil­lion to €600 mil­lion by 2020. About 70 per­cent of the cur­rent sourc­ing is in tex­tiles and rugs. After Hyderabad and Mum­bai, IKEA will be open­ing stores in Bengaluru and Delhi NCR. The com­pany has plans to open two to three re­tail stores ev­ery year.

Ahmed­abad, Chen­nai, Kolkata, Pune and Surat are the other cities IKEA is look­ing at. It will host 5-6 mil­lion cus­tomers ev­ery year. The cus­tomers will be able to touch and feel the prod­ucts at the store and they will also have the op­tion of or­der­ing the same on­line.

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