FOUNDER CHAIRMAN, KOVAIPAZHAMUDIR NILAYAM
N. Natarajan, Founder Chairman of Kovai Pazhamudir Nilayam’s story has been one of rags to riches, a truly inspiring tale. He single-handedly created a completely new model and platform for selling fruits and vegetables in Tamil Nadu, which is now widely accepted and adopted across the nation.
Pazhamudir Group had a very humble beginning with its first outlet being a mere 100 sq.ft. showroom in Coimbatore. It was started by Natarajan and his brothers. Their interest in the fruit and vegetable business started at a very young age when they were working in a small fruit shop in Coimbatore. They had put lot of effort in their early stages by selling fruits on carts and by carrying in baskets before they eventually started their first outlet in Coimbatore. Natarajan chose Chennai as a potential retail market for fruits and vegetables and established the first outlet in T. Nagar in 1999, under the brand name Kovai Pazhamudir Nilayam (KPN). Since then KPN has expanded to 30 branches in Chennai, four in Coimbatore, five in Pondicherry, two each in Tirupur, Trichy, Thanjavur and one in Cuddalore.
He built a strong group comprising 51 retail shops, two textile units and two restaurants with a turnover of ₹285 crore in 2016-17).
KPN has all the facilities of modern retail outlets while maintaining its core structure of giving a market-like feel for the customers in terms of quantity displayed, variety of products spread and competitive pricing.
KPN was the first outlet to bring in weighing based system against the dozen based system followed for a long time in the markets. Also it abolished the bargaining system, which was very prevalent in fruits and Vegetables trade. They have also now introduced selling cut fruits and cut vegetables in hygienic packs, which helps customers save time in their busy schedules.
Group has a huge volume of product movement approximately close to
200 tones every day. They have been steadily bringing truckloads of oranges, apples, pomegranates, grapes and onions from North to South everyday and import produce directly from 15 countries.
Pazhamudir’s success is the result of providing a wide range of quality fruits, vegetables, juices and associated products to its customers, at reasonable rates around the year. KPN seek to provide opportunities for growth and enrichment to our employees, our business partners and the communities in which they operate.